Plateforme 10, the new art disctrict in the heart of Lausanne, will host the 25th edition of Communicating the Arts conference. The union of the Musée cantonal des Beaux-arts (MCBA), the Musée de l’Elysée and the mudac, complemented by the presence of the Toms Pauli and Félix Vallotton Foundations, will form PLATEFORME 10, a genuine cultural platform in Lausanne.
Communicating the Arts Lausanne will gather 300 communication and engagement experts working in museums, historical monuments, Heritage, the visual and performing arts.
Thank you for your patience.
We are very happy to confirm the new dates of CTA Lausanne next year on 21-23 June 2021, the week following Art Basel 2021.
The safety of our delegates and the wider community is our utmost priority. After careful consideration, we have taken the decision to postpone Communicating the Arts Lausanne, as a result of the COVID-19 pandemic.
For 2021 we are preparing an inspirational and innovative conference with more than 50 cultural leaders for you.
Theme : The Art of Placemaking
Theatres, operas, festivals, galleries, heritage organisations, historical Monuments and museums have the power to transform their local areas into lively, beautiful and resilient communities with arts at their core.
Placemaking is a call to action for the arts world to capitalise on local assets, inspiration and potential to create public spaces that promote good health, stimulate local economies and lead to increased creative activity, innovation, diversity and civic engagement.
This requires carefully constructed and managed partnerships between the public, commercial, and not-for-profit sectors. How constitutive members collaborate with each other, across institutions and disciplines; with local communities and their changing demographics; with city stakeholders; with diverse funders; and with other urban agendas is crucial to their success.
At Communicating the Arts Lausanne we will share best practices and develop new understandings through a series of interactive case studies and conversations about the growing contribution that cultural organisations are making to create better cities.
We invite inspiring cultural leaders and experts from within and outside the arts to hear from international trends toward placemaking, learn from their mistake and discuss how cultural organisations can best serve their cities.
We are looking for the latest trends and case studies from museums, heritage organisations, visual and performing arts, historical monuments and experts from within and outside the arts with a link to Placemaking and Crisis Management.
Key questions include:
• How can art and cultural organizations take their expertise beyond their walls and into the city and people’s everyday lives?
• How can they create a stimulating and strong relationship with their visitors beyond the visit?
• How can art and cultural organizations become a place of dialogue, social experience, cultural diversity and places for debates?
• How to embed social responsibility, sustainability & socially conscious practice at all levels and across departments
• How can an art institution work with environmental issues?
• How your organisation can become a thought leader in society?
• How to create value for your community with a small budget ?
• How can your organisation matter more for more people?
• Destination Marketing
...
Submit your idea here for a Keynote Speech, Workshop or Case Study.
Please complete all your information and upload the necessary documents
Deadline for all speaker applications: 28 February 2021
Please note: Business organisations are requested to pay the full conference fee. Speaker from Non for Profit Organisations benefit from a Speakers Rate of 980€.
ADVISORY COMMITEE OF CTA LAUSANNE
Will Dallimore, Consultant (ex Royal Academy, London)
Emma Cantwell, Acting Director of Marketing and Communication, Louvre Abu Dhabi
Atiba Edwards, Executive Vice President and Chief Operating Officer, Brooklyn Childrens Museum, NY
Nikolina Olsen, Head of Communications, Designmuseum Copenhagen
André Kraft, Head of Communication, Komische Oper Berlin
At Communicating the Arts, we believe that sharing ideas and experiences is key to realising our collective potential, and that cultural institutions of all kinds have something to learn from each other.
7.00 pm
FRIENDS AND VIP RECEPTION
Join us for an exclusive reception at the studio of the swiss artist Yves Dana.
The Swiss sculptor, Yves Dana invites us in his studio in the Orangerie of Parc Mon Repos in the heart of Lausanne, for an exclusive evening reception.
The sumptuous nineteenth century Orangery was built in 1824 and is a Swiss national heritage building. This huge double-height space allows Dana to create his sculpture on any scale he chooses.
In 1961, the Dana family left Egypt, settling in Switzerland.
He currently lives and works between two workshops, his primary workshop in The Orangery in Lausanne, and a second in the “sculpture capital,” Pietrasanta in Tuscany, Italy.
Dana has worked in iron, stone and bronze throughout the various stages and directions in the development of his sculpture practice. During the last 40 years, Dana has participated in more than 50 solo exhibitions and more than a hundred collective exhibitions, typically accompanied by publications. The artist’s work has been presented regularly in Switzerland, Spain, France, Italy, Belgium, England, Singapore, Japan, and the United States.
9.30 am
Registration
Come pick up your badge and meet fellow delegates. Registration is open from 9.30am to 6pm at the Musée cantonal des Beaux-Arts at Platefome 10
Pick up you badge and conference Programme at
PLATEFORME 10
Musée cantonal des Beaux-Arts
Place de la Gare 16
1003 Lausanne
10.00 am
Guided Visits of the Musée cantonal des Beaux-Arts
Discover the permanent collection or temporary exhibitions
10.00 am
My Place - Photography Workshop
The photographer Yury Toroptsov invites the participants to explore what constitutes their own notions of “My place"
Placemaking and artistic practices have at least one thing in common – imagination. In placemaking it is needed to (re)‐imagine a community and to transform spaces using a set of considerations such as inclusion and well‐being while providing a distinct sense of place. In artistic practice, imagination is located in the very heart of the matter.
For this experience the photographer Yury Toroptsov invites the participants to explore what constitutes their own notions of “My place”. Each of us has a unique definition of what makes “our” place. We know it instinctually. It can be a safe secluded spot in the woods or a place in the sun to share with the others, etc. The goal of the experience is to translate the participants’ unique instinctual feelings of what each person perceives as “my” place into images using smartphones.
We will use the site of Plateforme 10 as building blocks and prima materia to tell our individual stories and find ways to weave them into a collective narrative.
A collective work of art comprised of individual contributions will be assembled in the end of the experience.
How it works
We will start the session inside. You will be invited to introduce yourself and share with the Group your personal notion of “my place”.
After that I will take you on a photo shoot in the vibrant neighborhood of Platform 10. Equipped with your smartphone you will have as task to photograph things you feel correspond to your notion of “My place”.
Upon return to the studio we will print the images and in a friendly exchange we will analyze photos searching for hidden patterns and providing transformative insight. Each participant will then be asked to contribute one photo into a group fresco.
Duration: 10am – 1pm
Number of participants: 12 with smartphones
Please sign up for this Workshop!
Write an email to: janine@communicatingthearts.com
1.30 pm
Welcome to CTA LAUSANNE
Corinne Estrada, founder of Communicating the Arts welcomes you to Lausanne for the 25th edition of the conference.
We start the conference with inspiring Keynotes about how to create a stimulating environment and become a place for social debate and global issues ?
We invite inspiring cultural leaders and experts from within and outside the arts to hear from international trends toward placemaking, new urban ideas, revitalising rural areas. We learn from their mistake and discuss how cultural organisations can best serve their cities.
3:15 pm
CASE STUDIES
Different Case Studies will take place simultaneously. More details will be announced shortly.
5.25 pm
PANEL DISCUSSION: Urban Placemaking - is it about increasing “quality of life,” or removing public life?
Experts from the performing and visual arts will discuss the relationship between gentrification and urban placemaking.
How to create a stimulating and strong relationship with the visitors beyond their visit and how to engage with new audiences in new parts of the City.
Art ignites change
Creating art with others to transform places, individuals, communities and institutions.
Mural Arts Philadelphia, the nation’s largest public art program, is a global model for transforming public spaces and individual lives through art.
Jane Golden, Founder and Director of Mural Arts will share how she developed groundbreaking and rigorous programs that work through art to make strides in youth education, restorative justice, and behavioral health.
9.45 am
Bringing Culture to Audiences
Thine Sletbakk Bugge, Head of Marketing and Communication at Det Norske Teatret in Oslo will share her experience of developing a new stage on the outskirts of Oslo, with the desire to diversify their artistic output and develop new audiences in order to wish to change the cultural and ethnic monotony of the audience.
11.00 am
The “Olympic Agora”: a colourful destination of creativity, equality, unity and respect.
Today, cultural institutions are in a perpetual metamorphosis, playing an increasingly social role as platforms for exchange. In order to fulfil this mission, museums or art foundations must reach out to the public, wherever they may be found, to motivate dialogue externally. In this sense, art and culture have a societal role to play.
The Olympic Games represent an accelerator of urban and societal change. There are many positive examples of cities which, because they have become Olympic cities, have been able on the one hand to position themselves on the world map and on the other hand to transform both their image and their urban planning. This summer, an entire historic district of Tokyo will breathe to the rhythm of culture in the broadest sense, thus contributing to its new dynamism.
Olympism is a philosophy of life combining sport, culture and education. In this perspective, for the first time ever and at the Olympic Games in Tokyo 2020, the Olympic Foundation for Culture and Heritage creates the “Olympic Agora” with the aim to blend sport and culture. Here, the public will be able to experience artistic, cultural and educational activities, visit exhibitions and take part at special events, at the heart of the Japanese capital. Thanks to the involvement of renowned artists, cultural activities for the general public, and for young people in particular, with a strong programme of events, the audience will experience the Olympic culture like never before, encouraging intercultural dialogue between Japan and the world.
The Olympic Agora is a project that demonstrates how art and culture can become an incubator to foster encounters and develop a social experience.
11.30 am
CASE STUDIES
Different Case Studies regarding Community Engagement will take place simultaneously. More details will be announced soon.
1. How hundreds of schoolchildren decided to change the world with a few museum postcards
How can a museum engage and facilitate a personal and meaningful dialogue between such different communities?
Geneva is the humanitarian capital of the world. Last December, it welcomed the 33rd International Conference of the Red Cross and Red Crescent. Three thousand delegates from 192 countries gathered to discuss global humanitarian priorities such as climate change, cyber warfare and nuclear weapons. With such a pressing agenda, the Conference made many headlines, but for people living in Geneva, it happened behind closed doors. Access was restricted and interacting with delegates was complicated. How can a museum engage and facilitate a personal and meaningful dialogue between such different communities? How can it empower schoolchildren to shape the agenda of world leaders? With strong vision, passionate allies, a lot of trust and… a few postcards.
Since summer 2019, the Art Education of the Fondation Beyeler started a collaboration with the neighborhood Primary school, Erlensträsschen that connects directly with the new museum building site. Together we develop joint participatory art projects. The first joint project, an Art Parcour with numerous workshop stations all along the way from the School to the Museum and back, took place in Autumn 2019. All nine classes were involved and experienced the way from their place to the museum and back in a artistic and joyful way. Currently, new participatory projects are underway. These include a special 4-part offer for Kindergarten children and jointly developed Museum games. The collaboration not only offers the 200 children a self-determined and deeply engaging art experience that involves all senses, it also opens the doors to their families and the larger community.
The close collaboration makes sure, that interaction and participation are fundamentally for every new project, but also that the art of placemaking and inclusion for children, teachers and museumstaff becomes a living reality.
12.45 pm
Networking Lunch – 30 under 30
Network, share and learn with emerging leaders and explore the collection of the Palais de Rumine.
2.00 pm
THE POWER OF STRONG PARTNERSHIPS
Get inspired by keynotes, panel discussions and case studies of how to constructed and managed and maintain partnerships between the public, commercial, and not-for-profit sectors?
Adapting and Adopting
How Creative exchanges and interactions bring social cohesion and a welcoming space for creation, co-creation and recreation
The structure of arts institutions is shaped by a myriad of factors and within the last few years, the rapid rise in the interest on artists from the African continent informs the strategies adopted by them. Within the last 12 years Nubuke Foundation has adopted diverse approaches to address the peculiarity of the context of the art scene of Ghana. In 2006, there were few local institutions supporting the process art practice development i.e. the idea and concept development, experimentation and iterations through to final production.
Most importantly there was no space or platform for the artists to showcase their works and nurture audiences.
Nubuke Foundation’s work came to address poor understanding of the arts, little support from the state, inadequate teaching resources and very little patronage. Through creative exchanges and interactions our programming calendar and engagement brought together poets, drama producers, artists and musicians forging new voices and expressions and building a new receptive community with children, young people, patrons and the general public in our centre situated within a residential neighbourhood in Accra.
This talk will focus on the different methods we employ to bring social cohesion, increased visual literacy appreciation and most importantly creating a welcoming space for creation, co-creation and recreation.
2.30 pm
CASE STUDIES
Different Case Studies. More details will be announced soon.
1. Nadia
An education project to measure the impact of theatre as a prevention medium
NADIA is an international education and theatre project led by the ETC focused on young audiences. In Belgium, Fabienne Glowacz, Doctor of Psychology at the University of Liège, conducted an evaluation of the Nadia project to measure the impact of theater as a medium for raising awareness and preventing violent extremism and violent radicalization.
2. L'Oeil du Public
Bringing the audience to the core of the strategy: a necessity
Improve Urban Life
Cultural districts have a civic and collaborative purpose at heart. At CTA LAU 3 leaders of cultural disctricts will discuss how you build and maintain relationships with a range of stakeholders in the public, private and NFP sector - and what the value of doing this is.
Ward is leading a transformative project at Manchester Museum, the UKs largest university museum, renewing ist creative civic mission.
It is the world’s first carbon literate museum with a mission to build a more sustainable world.
She explores the impact of the recently opened Manchester Museum Zero Waste Hub – a hub for ecological imagination, thinking and action. Developed in partnership with local businesses, researchers, students and environmental activists – this hybrid shop-display-workshop is transforming how the whole museum operates, communicates, collects and plans for the future.
She reflects on wider lessons learned and the role of museums as pro-social spaces.
7.00 pm
Evening Reception
Enjoy great conversation and lovely wine and food at the Chateau Chillon
Join us for an exclusive evening reception at the fantastique Chateau Chillon located on Lake Geneva. Chillon is amongst the most visited castles in Switzerland and Europe.
Enjoy wine and food and discover the castle during a guided visit.
Copyright:
Vladimir Mucibabic – Shutterstock.com
OTV – L. Ryser
9.00 am
Breakfast and Visits
Meet your peers for an exclusive breakfast and visit the Palais de Rumine
Palais de Rumine
Place de la Riponne 6
1005 Lausanne
10.00 am
Welcome back for a day full with great ideas and best practices.
I consider Social Sculpture a broad form of Placemaking. The term was coined and defined by Joseph Beuys as the way in which we shape and mold the world around us. Social Sculpture focuses on the value contribution of people in place. Place is a result of the collective energy of people. To accomplish placemaking through social sculpture free and democratic participation is required. This is what led Beuys to proclaim that “everyone is an artist.” To shape the world or to make place as social sculpture, everyone must practice what they do as artists from the smallest of community efforts to large social and political frameworks.
This presentation will highlight nearly 30 years of my work exploring social sculpture. It will focus on Project Row Houses in Houston, Texas, Trans.lation:Vickery Meadow, Dallas, Texas, and Victoria Square Project in Athens, Greece.
Each of these projects sought to be a catalyst for empowering ordinary people in their communities to become social sculptors in creative placemaking.
11.15 am
LEARNING SAFARI: MORNING SESSIONS
Discover Lausanne's main cultural institutions. Exclusive Behind the Scenes visits & workshops await the delegates.
Join Behind the Scenes Tours and Workshops at :
The Olympic Museum
ECAL/University of Art and Design Lausanne
Palais de Rumine
Arsenic – Contemporary Performing Arts Center
mudac – Museum of contemporary design and applied art
1. Palais de Rumine - Palais de Rumine: a transdisciplinary museum in Lausanne
Building new ways of sharing and experiencing scientific knowledge with the public.
In 2018, the Vaud state museums of the Palais de Rumine celebrated their 200 anniversary with COSMOS, an interdisciplinary exhibition. Opened as an encyclopaedic Museum in 1818 after the Independence of the Canton of Vaud, these Museums were initially housed under one roof in the Academy of Lausanne. Following the specialization of sciences and disciplines in the 19th century, they separated and became increasingly independent from one another, relocating to different buildings in Lausanne. In 1906, they were regrouped at the Palais de Rumine along with the Fine Arts Museum (Musée cantonal des Beaux-Arts, MCBA), but continued to work independently of each other. With the departure of the MCBA for Plateforme 10, a new era is opening for science and history museums in Rumine.
With 5 million objects and specimens in storage from all over the world, including important local archaeological, zoological, mineral and paleontological series, the Rumine museums are building a new way of sharing and experiencing scientific knowledge with the public, addressing universal stakes with global and local collections.
The presentation will focus both on recent projects such as exhibitions (mixing arts and science to tackle global warming and mass extinction or about Swiss missionaries in Africa, about de-colonisation), inviting people outside the museum to make it (museomix) and future collaborations.
2. ECAL/University of Art and Design Lausanne- ECAL Digital Market
A new vision of manufacturing, from the conception of the project at an art and design school to its acquisition by the V&A museum
ECAL Digital Market, the result of a collaboration between ECAL and Formlabs, a 3D printing technology company, tackles important design issues: sustainability in manufacturing, on-demand production, the role of designers and open access sources. An exhibition combining a production site and a retail shop, design students and practitioners engage with visitors on the impact of these concerns on our consumption. Presented in leading cultural institutions in Milan, Basel and Tokyo, ECAL Digital Market was, at last, acquired by the Victoria & Albert museum’s “Rapid Response Collecting” initiative “(…) because they advance what design can do, or because they reveal truths about how we live.”
1.15 pm
Lunch
All morning sessions of the Learning Safari are followed by a meal at your host institution
2.45 pm
LEARNING SAFARI: AFTERNOON SESSIONS
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Join Behind the Scenes Tours and Workshops at :
Musée de l’Elysée
The Olympic Museum
Collection de l’Art Brut
Théâtre Vidy-Lausanne
1. Collection de l'Art Brut - Art and memory
Cultural mediation for people with memory disorders
Current estimates put at 144,000 the number of people in Switzerland suffering from Alzheimer’s Disease and similar conditions.
Begun in 2016, a pilot mediation scheme for people with memory disorders offered a group of Alzheimer’s victims the chance to take part in specially designed interactive tours of the museum. Accompanied by a relative or carer, participants visited the museum several times.
With us you can look back over the genesis and evolution of this human adventure in the context of the Collection, and share the difficulties and successes we experienced. This is a mediation project that helps build self-esteem and adds to the quality of life of the sufferers and their families.
Tickets
Conference Ticket
What is included in your ticket?
3-day working conference, access to all Keynotes, Panel Discussions, Workshops, Masterclasses and Round Table Sessions.
Access to all social events and networking opportunities.
Free entrance to all Partner Institutions.
Day Tickets are available for 1 day only 600€ For Non Profit 1.100€ For Business
Special offers
Multiple tickets purchase
Discounts are available for multiple tickets purchased at the same time : 10% discount on each ticket for 2 tickets from the same organisation – Enter the following code : CTALAU_DUO 20% discount on each ticket for 3 tickets from the same organisation – Enter the following code : CTALAU_TRIO 30% discount on each ticket for 4 tickets from the same organisation – Enter the following code : CTALAU_QUATUOR
Discounts cannot be accumulated.
300 culture leaders will gather to network, engage in stimulating conversations and rethink their institution’s model and communications. Delegates are leaders and decision makers in their fields – from CEOs and directors, through to heads of department.
They come from Europe, the Americas, Asia Pacific and the Middle East, and represent a broad range of cultural organisations – from museums, historic houses and Heritage attractions, art galleries, opera houses, ballet and dance companies, theatres and beyond.
They are drawn from institutions large and small,public and private, old and new – but they are united by a desire to develop their knowledge and skills, and to help their organisations thrive in a changing world.
Job title
Organisation
Country
Director
Global Cultural Districts Network
UK
Acting Cultural Planning Director
The Royal Commission for AlUla
Saudi Arabia
Head of Education and Audience development
Théâtre de Liège
Belgium
Head of Marketing and Communication
Det Norske Teatret
Norway
Program mananger
Museumvereniging
Netherlands
Head of Communication and Marketing
Château de Prangins, Musée national suisse
Switzerland
Associate Director of Communications
Fine Arts Museums of San Francisco
USA
Art Collection Manager
Safra SA
Switzerland
Deputy Director, Museum Development and External Affairs
Rhode Island School of Design Museum of Art
USA
Head of Sales
Hortus botanicus Leiden
The Netherlands
Head Public Affairs
Hortus botanicus Leiden
The Netherlands
Creative Broker
Arts Council Malta
Malta
PR and Media Coordinator
Olympic Foundation for Culture and Heritage (IOC)
Switzerland
Head of International Programmes
Olympic Foundation for Culture and Heritage
Switzerland
PR and Communication Manager
Olympic Foundation for Culture and Heritage
Switzerland
Chief Curator
EMMA (Espoo Museum of Modern Art)
Finland
Marketing and Communications Manager
EMMA (Espoo Museum of Modern Art)
Finland
Head of Heritage
Olympic Foundation for Culture and Heritage
Switzerland
Director
Olympic Foundation for Culture and Heritage
Switzerland
Professor of Marketing
EDHEC Business School
France
Lead Project Manager
Musée Olympique
Switzerland
Mediation Product Manager
Musée Olympique
Switzerland
PR and Communication Manager
IOC OFCH
Switzerland
Responsable Programmation Culture &
Education
Musée Olympique
Switzerland
Head of public activities &
education department
BELvue Museum
Belgium
Head of communication
BELvue museum
Belgium
Press and Communication
M HKA, Museum of Contemporary Art Antwerp
Belgium
Professeur d'Histoire et d'histoire de l'art
Institut d'Etudes Politiques de Paris
France
Director
Mural Art
USA
Director
Manchester Museum
UK
Director
Director, International Red Cross and Red Crescent Museum
Switzerland
Director
Mudac (Museum of design and contemporary applied arts)
Switzerland
Director
MCBA (Musée cantonal des Beaux-Arts)
Switzerland
Director
Musée de l’Elysée
Switzerland
Director of Marketing, Communications &
Visitor Experience
Fine Arts Museums of San Francisco // de Young Museum and Legion of Honor Museum
USA
Museum Communications and Marketing
The George Washington University Museum and The Textile Museum
USA
Coordinator Festival: Das Tanzfest / Fête de la Danse / Festa Danzante
reso Tanznetzwerk Schweiz
Switzerland
Head of Communication and Public Relations
Musée international de la Croix-Rouge
Switzerland
Head of Creative Partnerships
Museum of London
UK
Social Practice Artist
Project Row Houses
USA
Deputy director, Communication and Marketing Manager
The Paintings Collection of the Academy of Fine Arts Vienna
Austria
Wildlife Photographer of the Year Programme Manager
Soraia Salvador
UK
Head of Marketing
City of Helsinki
Finnland
Director Press Office
Natural History Museum Vienna
Austria
Head of Communications
Museum Rietberg
Switzerland
Senior Advisor Public Relations, Media and Partners
Quartier des Spectacles Partnership
Canada
Head of Education
Beyeler Museum AG
Switzerland
Head of Communication
Komische Oper Berlin
Germany
CEO - Atlantic Ballet Atlantique Canada
Canada
Partners
…
Become a partner
Communicating the Arts is the leading international forum for communications professionals working in culture. Our network includes more than 16500 culture and art professionals from over 40 countries.
Partner with us to
Gain exclusive access to key decision makers in your market
Access a global network of museums, heritage, visual and performing arts organisations
Associate your brand with the leading international event for senior communicators working in culture
The conference will take place in the city’s best cultural venues. PLATEFORME 10, the new city district, will be the main host of the conference with events, workshops and tours taking place in many institutions across the city.
The conference will take place in the city’s best cultural venues. PLATEFORME 10, the new city district, will be the main host of the conference with events, workshops and tours taking place in many institutions across the city. The unique cultural hub, made of the Cantonal Museum of Fine Art (mcb-a), the Musée de l’Elysée and the mudac as well as the Félix Vallotton and Toms Pauli foundations, makes an excellent host for Communicating the Arts.
Accommodation
Lausanne has a broad range of accommodation options from 5 star Hotels to hostels. You’ll also find lots of great options on Airbnb.
Our recommended hotel is Hotels by Fassbind – Participant can book directly on the website byfassbind.com and benefit of 5% discount for direct booking.
On byfassbind.com you will find 4 different hotels in Lausanne
Agora Swiss Night by Fassbind **** (8 minutes walk to Plateforme 10)
Alpha Palmiers by Fassbind **** (7 minutes walk to Plateforme 10)
Swiss Wine by Fassbind *** (17 minutes walk to Plateforme 10)
Hotel Lausanne by Fassbind *** (20 minutes walk to Plateforme 10)