the arts 25
27 - 29 SEPTEMBER 2021

Register today


Plateforme 10, the new art disctrict in the heart of Lausanne, will host the 25th edition of Communicating the Arts conference. The union of the Musée cantonal des Beaux-arts (MCBA), the Musée de l’Elysée and the mudac, complemented by the presence of the Toms Pauli and Félix Vallotton Foundations, will form PLATEFORME 10, a genuine cultural platform in Lausanne.

Communicating the Arts Lausanne will gather 300 communication and engagement experts working in museums, historical monuments, Heritage, the visual and performing arts.

Watch the video to discover what you can expect at Communicating the Arts

Coronavirus (COVID-19) Update – 19 February 2021

Dear all.
After careful consideration, we would like to inform you, that due to the ongoing impact of the global pandemic and travel restrictions worldwide, we decided to postpone the conference. CTA Lausanne will now take place from September 27–29.

We are looking forward to see you in Lausanne for an inspirational and innovative conference with more than 50 cultural leaders.

Theme : The Art of Placemaking

Theatres, operas, festivals, galleries, heritage organisations, historical Monuments and museums have the power to transform their local areas into lively, beautiful and resilient communities with arts at their core.

Placemaking is a call to action for the arts world to capitalise on local assets, inspiration and potential to create public spaces that promote good health, stimulate local economies and lead to increased creative activity, innovation, diversity and civic engagement.

This requires carefully constructed and managed partnerships between the public, commercial, and not-for-profit sectors. How constitutive members collaborate with each other, across institutions and disciplines; with local communities and their changing demographics; with city stakeholders; with diverse funders; and with other urban agendas is crucial to their success.

At Communicating the Arts Lausanne we will share best practices and develop new understandings through a series of interactive case studies and conversations about the growing contribution that cultural organisations are making to create better cities.

We invite inspiring cultural leaders and experts from within and outside the arts to hear from international trends toward placemaking, learn from their mistake and discuss how cultural organisations can best serve their cities.


  • Will Dallimore, Consultant (ex Royal Academy, London)
  • Emma Cantwell, Acting Director of Marketing and Communication, Louvre Abu Dhabi
  • Atiba Edwards, Executive Vice President and Chief Operating Officer, Brooklyn Childrens Museum, NY
  • Nikolina Olsen, Head of Communications, Designmuseum Copenhagen
  • André Kraft, Head of Communication, Komische Oper Berlin
  • Tatyana Franck, Director, Musée d’Elysée, Lausanne
  • Magnus Restofte, Head of Communication, Royal Theatre Copenhagen
  • Alexia Jacques-Casanova, Director, Artizest, Nantes


At Communicating the Arts, we believe that sharing ideas and experiences is key to realising our collective potential, and that cultural institutions of all kinds have something to learn from each other.

  • The Swiss sculptor, Yves Dana invites us in his studio in the Orangerie of Parc Mon Repos in the heart of Lausanne, for an exclusive evening reception.

    The sumptuous nineteenth century Orangery was built in 1824 and is a Swiss national heritage building. This huge double-height space allows Dana to create his sculpture on any scale he chooses.

    © Yves Dana | Lausanne, Suisse | 2020

    Yves Dana was born in 1959, in Alexandria, Egypt.

    In 1961, the Dana family left Egypt, settling in Switzerland.

    He currently lives and works between two workshops, his primary workshop in The Orangery in Lausanne, and a second in the “sculpture capital,” Pietrasanta in Tuscany, Italy.

    Dana has worked in iron, stone and bronze throughout the various stages and directions in the development of his sculpture practice. During the last 40 years, Dana has participated in more than 50 solo exhibitions and more than a hundred collective exhibitions, typically accompanied by publications. The artist’s work has been presented regularly in Switzerland, Spain, France, Italy, Belgium, England, Singapore, Japan, and the United States.

  • Pick up you badge and conference Programme at

    Musée cantonal des Beaux-Arts
    Place de la Gare 16
    1003 Lausanne

  • Placemaking and artistic practices have at least one thing in common – imagination. In placemaking it is needed to (re)‐imagine a community and to transform spaces using a set of considerations such as inclusion and well‐being while providing a distinct sense of place. In artistic practice, imagination is located in the very heart of the matter.

    For this experience the photographer Yury Toroptsov invites the participants to explore what constitutes their own notions of “My place”. Each of us has a unique definition of what makes “our” place. We know it instinctually. It can be a safe secluded spot in the woods or a place in the sun to share with the others, etc. The goal of the experience is to translate the participants’ unique instinctual feelings of what each person perceives as “my” place into images using smartphones.

    We will use the site of Plateforme 10 as building blocks and prima materia to tell our individual stories and find ways to weave them into a collective narrative.
    A collective work of art comprised of individual contributions will be assembled in the end of the experience.

    How it works
    We will start the session inside. You will be invited to introduce yourself and share with the Group your personal notion of “my place”.
    After that I will take you on a photo shoot in the vibrant neighborhood of Platform 10. Equipped  with your smartphone you will have as task to photograph things you feel correspond to your notion of “My place”.
    Upon return to the studio we will print the images and in a friendly exchange we will analyze photos searching for hidden patterns and providing transformative insight. Each participant will then be asked to contribute one photo into a group fresco.

    Duration: 10am – 1pm
    Number of participants: 12 with smartphones

    Please sign up for this Workshop!

    Write an email to:

  • We invite inspiring cultural leaders and experts from within and outside the arts to hear from international trends toward placemaking, new urban ideas, revitalising rural areas. We learn from their mistake and discuss how cultural organisations can best serve their cities.

  • Today the conference is hosted by the

    Palais de Rumine

    Place de la Riponne 6, 1005 Lausanne, Switzerland

  • Mural Arts Philadelphia, the nation’s largest public art program, is a global model for transforming public spaces and individual lives through art.
    Jane Golden, Founder and Director of Mural Arts will share how she developed groundbreaking and rigorous programs that work through art to make strides in youth education, restorative justice, and behavioral health.

  • The Olympic Games represent an accelerator of urban and societal change. There are many positive examples of cities which, because they have become Olympic cities, have been able on the one hand to position themselves on the world map and on the other hand to transform both their image and their urban planning. This summer, an entire historic district of Tokyo will breathe to the rhythm of culture in the broadest sense, thus contributing to its new dynamism.

    Olympism is a philosophy of life combining sport, culture and education. In this perspective, for the first time ever and at the Olympic Games in Tokyo 2020, the Olympic Foundation for Culture and Heritage creates the “Olympic Agora” with the aim to blend sport and culture. Here, the public will be able to experience artistic, cultural and educational activities, visit exhibitions and take part at special events, at the heart of the Japanese capital. Thanks to the involvement of renowned artists, cultural activities for the general public, and for young people in particular, with a strong programme of events, the audience will experience the Olympic culture like never before, encouraging intercultural dialogue between Japan and the world.

    The Olympic Agora is a project that demonstrates how art and culture can become an incubator to foster encounters and develop a social experience.

  • Geneva is the humanitarian capital of the world. Last December, it welcomed the 33rd International Conference of the Red Cross and Red Crescent. Three thousand delegates from 192 countries gathered to discuss global humanitarian priorities such as climate change, cyber warfare and nuclear weapons. With such a pressing agenda, the Conference made many headlines, but for people living in Geneva, it happened behind closed doors. Access was restricted and interacting with delegates was complicated. How can a museum engage and facilitate a personal and meaningful dialogue between such different communities? How can it empower schoolchildren to shape the agenda of world leaders? With strong vision, passionate allies, a lot of trust and… a few postcards.

  • Since summer 2019, the Art Education of the Fondation Beyeler started a collaboration with the neighborhood Primary school, Erlensträsschen that connects directly with the new museum building site. Together we develop joint participatory art projects. The first joint project, an Art Parcour with numerous workshop stations all along the way from the School to the Museum and back, took place in Autumn 2019. All nine classes were involved and experienced the way from their place to the museum and back in a artistic and joyful way. Currently, new participatory projects are underway. These include a special 4-part offer for Kindergarten children and jointly developed Museum games. The collaboration not only offers the 200 children a self-determined and deeply engaging art experience that involves all senses, it also opens the doors to their families and the larger community.
    The close collaboration makes sure, that interaction and participation are fundamentally for every new project, but also that the art of placemaking and inclusion for children, teachers and museumstaff becomes a living reality.

  • The structure of arts institutions is shaped by a myriad of factors and within the last few years, the rapid rise in the interest on artists from the African continent informs the strategies adopted by them. Within the last 12 years Nubuke Foundation has adopted diverse approaches to address the peculiarity of the context of the art scene of Ghana. In 2006, there were few local institutions supporting the process art practice development i.e. the idea and concept development, experimentation and iterations through to final production.

    Most importantly there was no space or platform for the artists to showcase their works and nurture audiences.

    Nubuke Foundation’s work came to address poor understanding of the arts, little support from the state, inadequate teaching resources and very little patronage. Through creative exchanges and interactions our programming calendar and engagement brought together poets, drama producers, artists and musicians forging new voices and expressions and building a new receptive community with children, young people, patrons and the general public in our centre situated within a residential neighbourhood in Accra.

    This talk will focus on the different methods we employ to bring social cohesion, increased visual literacy appreciation and most importantly creating a welcoming space for creation, co-creation and recreation.

  • Ward is leading a transformative project at Manchester Museum, the UKs largest university museum, renewing ist creative civic mission.

    It is the world’s first carbon literate museum with a mission to build a more sustainable world.

    She explores the impact of the recently opened Manchester Museum Zero Waste Hub – a hub for ecological imagination, thinking and action. Developed in partnership with local businesses, researchers, students and environmental activists – this hybrid shop-display-workshop is transforming how the whole museum operates, communicates, collects and plans for the future.

    She reflects on wider lessons learned and the role of museums as pro-social spaces.

  • Join us for an exclusive evening reception at the fantastique Chateau Chillon located on Lake Geneva. Chillon is amongst the most visited castles in Switzerland and Europe.
    Enjoy wine and food and discover the castle during a guided visit.

    Vladimir Mucibabic - (1000x665).jpg Copyright OTV - L. Ryser (15).JPG

    Vladimir Mucibabic –
    OTV – L. Ryser

  • Palais de Rumine
    Place de la Riponne 6
    1005 Lausanne

  • I consider Social Sculpture a broad form of Placemaking. The term was coined and defined by Joseph Beuys as the way in which we shape and mold the world around us. Social Sculpture focuses on the value contribution of people in place. Place is a result of the collective energy of people. To accomplish placemaking through social sculpture free and democratic participation is required. This is what led Beuys to proclaim that “everyone is an artist.” To shape the world or to make place as social sculpture, everyone must practice what they do as artists from the smallest of community efforts to large social and political frameworks.

    This presentation will highlight nearly 30 years of my work exploring social sculpture. It will focus on Project Row Houses in Houston, Texas, Trans.lation:Vickery Meadow, Dallas, Texas, and Victoria Square Project in Athens, Greece.

    Each of these projects sought to be a catalyst for empowering ordinary people in their communities to become social sculptors in creative placemaking.

  • Join Behind the Scenes Tours and Workshops at :

    • The Olympic Museum
    • ECAL/University of Art and Design Lausanne
    • Palais de Rumine
    • Arsenic – Contemporary Performing Arts Center
    • mudac – Museum of contemporary design and applied art
  • In 2018, the Vaud state museums of the Palais de Rumine celebrated their 200 anniversary with COSMOS, an interdisciplinary exhibition. Opened as an encyclopaedic Museum in 1818 after the Independence of the Canton of Vaud, these Museums were initially housed under one roof in the Academy of Lausanne. Following the specialization of sciences and disciplines in the 19th century, they separated and became increasingly independent from one another, relocating to different buildings in Lausanne. In 1906, they were regrouped at the Palais de Rumine along with the Fine Arts Museum (Musée cantonal des Beaux-Arts, MCBA), but continued to work independently of each other. With the departure of the MCBA for Plateforme 10, a new era is opening for science and history museums in Rumine.

    With 5 million objects and specimens in storage from all over the world, including important local archaeological, zoological, mineral and paleontological series, the Rumine museums are building a new way of sharing and experiencing scientific knowledge with the public, addressing universal stakes with global and local collections.

    The presentation will focus both on recent projects such as exhibitions (mixing arts and science to tackle global warming and mass extinction or about Swiss missionaries in Africa, about de-colonisation), inviting people outside the museum to make it (museomix) and future collaborations.

  • ECAL Digital Market, the result of a collaboration between ECAL and Formlabs, a 3D printing technology company, tackles important design issues: sustainability in manufacturing, on-demand production, the role of designers and open access sources. An exhibition combining a production site and a retail shop, design students and practitioners engage with visitors on the impact of these concerns on our consumption. Presented in leading cultural institutions in Milan, Basel and Tokyo, ECAL Digital Market was, at last, acquired by the Victoria & Albert museum’s “Rapid Response Collecting” initiative “(…) because they advance what design can do, or because they reveal truths about how we live.”

  • NADIA is an international education and theatre project led by the ETC focused on young audiences. In Belgium, Fabienne Glowacz, Doctor of Psychology at the University of Liège, conducted an evaluation of the Nadia project to measure the impact of theater as a medium for raising awareness and preventing violent extremism and violent radicalization.

  • Join Behind the Scenes Tours and Workshops at :

    • Musée de l’Elysée
    • The Olympic Museum
    • Collection de l’Art Brut
    • Théâtre Vidy-Lausanne
  • Current estimates put at 144,000 the number of people in Switzerland suffering from Alzheimer’s Disease and similar conditions.
    Begun in 2016, a pilot mediation scheme for people with memory disorders offered a group of Alzheimer’s victims the chance to take part in specially designed interactive tours of the museum. Accompanied by a relative or carer, participants visited the museum several times.
    With us you can look back over the genesis and evolution of this human adventure in the context of the Collection, and share the difficulties and successes we experienced. This is a mediation project that helps build self-esteem and adds to the quality of life of the sufferers and their families.


Conference Ticket

What is included in your ticket?

3-day working conference, access to all Keynotes, Panel Discussions, Workshops, Masterclasses and Round Table Sessions.
Access to all social events and networking opportunities.
Free entrance to all Partner Institutions.

Early Bird Rate (until the 30th of May 2021)

980€ For Non Profit
1500€ For Business


Regular Rate

1080€  For Non Profit
1700€  For Business

Last Minute Rate

1180€  For Non Profit
1900€  For Business

Day Tickets

Day Tickets are available for 1 day only
600€  For Non Profit
1.100€  For Business

Special offers

Multiple tickets purchase

Discounts are available for multiple tickets purchased at the same time :
10% discount on each ticket for 2 tickets from the same organisation – Enter the following code : CTALAU_DUO
20% discount on each ticket for 3 tickets from the same organisation – Enter the following code : CTALAU_TRIO
30% discount on each ticket for 4 tickets from the same organisation – Enter the following code : CTALAU_QUATUOR
Discounts cannot be accumulated.


For press accreditation and interview requests please contact

Student Rate on request
Please contact

Terms and Conditions

Our Terms and Conditions can be found here.

Accepted credit cards for online payment include Visa and Mastercard.
Prices are listed in euros.


300 culture leaders will gather to network, engage in stimulating conversations and rethink their institution’s model and communications. Delegates are leaders and decision makers in their fields – from CEOs and directors, through to heads of department.
They come from Europe, the Americas, Asia Pacific and the Middle East, and represent a broad range of cultural organisations – from museums, historic houses and Heritage attractions, art galleries, opera houses, ballet and dance companies, theatres and beyond.
They are drawn from institutions large and small,public and private, old and new – but they are united by a desire to develop their knowledge and skills, and to help their organisations thrive in a changing world.

    • Job title

    • Organisation

    • Country

    • Director
    • Global Cultural Districts Network
    • UK
    • Acting Cultural Planning Director
    • The Royal Commission for AlUla
    • Saudi Arabia
    • Head of Education and Audience development
    • Théâtre de Liège
    • Belgium
    • Head of Marketing and Communication
    • Det Norske Teatret
    • Norway
    • Program mananger
    • Museumvereniging
    • Netherlands
    • Head of Communication and Marketing
    • Château de Prangins, Musée national suisse
    • Switzerland
    • Associate Director of Communications
    • Fine Arts Museums of San Francisco
    • USA
    • Art Collection Manager
    • Safra SA
    • Switzerland
    • Deputy Director, Museum Development and External Affairs
    • Rhode Island School of Design Museum of Art
    • USA
    • Head of Sales
    • Hortus botanicus Leiden
    • The Netherlands
    • Head Public Affairs
    • Hortus botanicus Leiden
    • The Netherlands
    • Creative Broker
    • Arts Council Malta
    • Malta
    • PR and Media Coordinator
    • Olympic Foundation for Culture and Heritage (IOC)
    • Switzerland
    • Head of International Programmes
    • Olympic Foundation for Culture and Heritage
    • Switzerland
    • PR and Communication Manager
    • Olympic Foundation for Culture and Heritage
    • Switzerland
    • Chief Curator
    • EMMA (Espoo Museum of Modern Art)
    • Finland
    • Marketing and Communications Manager
    • EMMA (Espoo Museum of Modern Art)
    • Finland
    • Head of Heritage
    • Olympic Foundation for Culture and Heritage
    • Switzerland
    • Director
    • Olympic Foundation for Culture and Heritage
    • Switzerland
    • Professor of Marketing
    • EDHEC Business School
    • France
    • Lead Project Manager
    • Musée Olympique
    • Switzerland
    • Mediation Product Manager
    • Musée Olympique
    • Switzerland
    • PR and Communication Manager
    • IOC OFCH
    • Switzerland
    • Responsable Programmation Culture &
    • Education
    • Musée Olympique
    • Switzerland
    • Head of public activities &
    • education department
    • BELvue Museum
    • Belgium
    • Head of communication
    • BELvue museum
    • Belgium
    • Press and Communication
    • M HKA, Museum of Contemporary Art Antwerp
    • Belgium
    • Professeur d'Histoire et d'histoire de l'art
    • Institut d'Etudes Politiques de Paris
    • France
    • Director
    • Mural Art
    • USA
    • Director
    • Manchester Museum
    • UK
    • Director
    • Director, International Red Cross and Red Crescent Museum
    • Switzerland
    • Director
    • Mudac (Museum of design and contemporary applied arts)
    • Switzerland
    • Director
    • MCBA (Musée cantonal des Beaux-Arts)
    • Switzerland
    • Director
    • Musée de l’Elysée
    • Switzerland
    • Director of Marketing, Communications &
    • Visitor Experience
    • Fine Arts Museums of San Francisco // de Young Museum and Legion of Honor Museum
    • USA
    • Museum Communications and Marketing
    • The George Washington University Museum and The Textile Museum
    • USA
    • Coordinator Festival: Das Tanzfest / Fête de la Danse / Festa Danzante
    • reso Tanznetzwerk Schweiz
    • Switzerland
    • Head of Communication and Public Relations
    • Musée international de la Croix-Rouge
    • Switzerland
    • Head of Creative Partnerships
    • Museum of London
    • UK
    • Social Practice Artist
    • Project Row Houses
    • USA
    • Deputy director, Communication and Marketing Manager
    • The Paintings Collection of the Academy of Fine Arts Vienna
    • Austria
    • Wildlife Photographer of the Year Programme Manager
    • Soraia Salvador
    • UK
    • Head of Marketing
    • City of Helsinki
    • Finnland
    • Director Press Office
    • Natural History Museum Vienna
    • Austria
    • Head of Communications
    • Museum Rietberg
    • Switzerland
    • Senior Advisor Public Relations, Media and Partners
    • Quartier des Spectacles Partnership
    • Canada
    • Head of Education
    • Beyeler Museum AG
    • Switzerland
    • Head of Communication
    • Komische Oper Berlin
    • Germany
    • CEO - Atlantic Ballet Atlantique Canada
    • Canada


Become a partner

Communicating the Arts is the leading international forum for communications professionals working in culture. Our network includes more than 20,000 culture and art professionals from over 40 countries.

Partner with us to

  • Gain exclusive access to key decision makers in your market
  • Access a global network of museums, heritage, visual and performing arts organisations
  • Associate your brand with the leading international event for senior communicators working in culture

Travel tips

The conference will take place in the city’s best cultural venues. PLATEFORME 10, the new city district, will be the main host of the conference with events, workshops and tours taking place in many institutions across the city.

More details

The conference will take place in the city’s best cultural venues. PLATEFORME 10, the new city district, will be the main host of the conference with events, workshops and tours taking place in many institutions across the city. The unique cultural hub, made of the Cantonal Museum of Fine Art (mcb-a), the Musée de l’Elysée and the mudac as well as the Félix Vallotton and Toms Pauli foundations, makes an excellent host for Communicating the Arts.


Lausanne has a broad range of accommodation options from 5 star Hotels to hostels. You’ll also find lots of great options on Airbnb.

Our recommended hotel is Hotels by Fassbind – Participant can book directly on the website and benefit of 5% discount for direct booking.

On you will find 4 different hotels in Lausanne

  • Agora Swiss Night by Fassbind **** (8 minutes walk to Plateforme 10)
  • Alpha Palmiers by Fassbind **** (7 minutes walk to Plateforme 10)
  • Swiss Wine by Fassbind *** (17 minutes walk to Plateforme 10)
  • Hotel Lausanne by Fassbind *** (20 minutes walk to Plateforme 10)



Janine Kersten
Senior Project Manager

Header : Image de synthèse de PLATEFORME 10 © DR

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