Our Masterclasses focus on fundraising, digital marketing and communication strategies.
LEARN from thought leaders
DISCUSS in breakout sessions
SHARE your solutions
NETWORK within the community of art professionals
Communicating the Arts and Culture Business’ Masterclass assemble the arts sector’s big ideas in professional development. Get a robust understanding of your environment and learn the key skills you can apply right now.
Limited to 30 participants
”So excited about this opportunity to connect digitally with the CTA community, though we currently are physically apart.” Helena Nordstrom, Fine Arts Museums of San Francisco.
''Rendez-vous'' every week.
THE ROYAL DANISH THEATRE ''Same goals, different skills: How to generate tickets sales together?'' By Magnus Restofte, Communications Director
Explore how can the marketing department and artistic teams join forces for more ticket sales. Magnus explains how the Royal Danish Theater facilitates authentic connections between its communication and artistic teams to build more ticket sales, improve better connections with audiences and a develop a more agile way of working. This masterclass will focus on their methods and give you insights from one of the leading communication departments within the art and performance industry.
San Francisco: 15 June 11.30PM // New York: 2.20AM // Sydney 16 June : 4.30PM // Europe: 8.30AM
MCA ''Indigenous knowledge in the digital sphere: How to make it work?'' By Jean-Pierre Chabrol, Head of Digital Media and Jazz Money, Digital Producer
A digital resource space, johnmawurndjul. com—driven and owned by the artist— was developed by the Museum of Contemporary Art Australia (MCA) to support the major retrospective exhibition John Mawurndjul: I am the old and the new in 2019. In this case study, the two digital producers explain how they build a website as a keeping place and digital platform to share the work, language, and knowledge of renowned Australian artist John Mawurndjul, a Kuninjku master bark painter from Western Arnhem Land. For this digital project, The MCA won the best design awards from the New Zealand Designers Institute.
San Francisco: June 24 3.00PM // New York: June 24 6.00PM // Sydney: 8.00AM // Europe: 12.00AM
VIVA TECHNOLOGY and FONDATION DU PATRIMOINE ''How to be prepared to a fundraising crisis : Learning from Notre Dame'' by Guillaume Marechal, Senior Partnership Manager - International Development and Julien Guinhut, Communication & Development Director
The almost 900-year-old Notre Dame is not only a religious symbol, but also a cultural, civic and national emblem for the French. In April 2019, the Cathedral caught fire and the apocalyptic images went viral around the world. France has collected almost 1 billion Euros in donations within 48 hours. Guillaume and Julien share their key Learnings from on a worldwide fundraising campaign: How fundraisers have developed quick innovative tools to welcome corporate and individual donations? What has been the timeframe?
San Francisco: 1 July 11.30PM // New York: 2.20AM // Sydney: 4.30PM // Europe: 8.30AM
ACADIA FAMILY CENTER ''New Audiences: How do we start the conversation?'' By Stefanie Joy Muscat, Executive Director
The Abbe Museum is recognized as a world leader in decolonizing museum practices. As the education and collection teams work tirelessly to introduce an inclusive voice into Museum’s spaces and programs, the Abbe has begun a dialogue asking what a decolonized lens means for both marketing and philanthropy. Stefanie Joy Muscat presents a case study and and hands-on workshop about how identity, exclusion, and privilege have shaped museum giving, and what work is being done to engage new audiences and decolonize traditional beliefs around wealth and philanthropy.
San Francisco: July 9 3.00PM // New York: July 9 6.00PM // Sydney 10 July: 8.00AM // Europe 10 July: 12.00AM
CIRCUS ZAMBIA ''NGO: How to engage them as fundraisers?" by Gift Chansa, Artistic Director
Gift has created a youthful and vibrant social circus company that equips young people from vulnerable backgrounds in Chibolya, Lusaka in Zambia. In this case Gift explain how to equip young people life skills, social skills, entrepreneurship and job opportunities through the Circus. He presents the work his team does in in Zambia combining circus and life skills training and the long term effects this has in his local community.
San Francisco: 22 July 11.30PM // New York: 2.20AM // Sydney: 4.30PM // Europe: 8.30AM
THE FINE ARTS MUSEUMS OF SAN FRANCISCO ''Contemporary Muslim Fashions - Weaving Together an Exhibition'' by Linda Butler, Director of Marketing, Communications and Visitors experience and Helena Nordstrom, Associate Director of Communications
Contemporary Muslim Fashions , the first exhibition to explore the nature of Muslim dress worldwide, aimed to overcome preconceived notions about modest fashion and muslim culture, and instead conjure a curiosity to explore. The project brought together 6 internal departments, fellow SF institutions, over 50 designers, artists, photographers, fashion historians and influencers from across the world, international PR professionals and representatives from the local and global Muslim community. This case study lays out the unprecedented internal and external collaborative effort undertaken for the exhibition's organisation and promotion.
– How to transform fear and lack of cultural awareness to curiosity and understanding among general audiences and staff?
– How to represent Muslim cultures authentically and engage with Muslim audiences?
– How to give voice to the Fine Arts Museums of San Francisco to an audience beyond the SF Bay Area so as to amplify the result of the substantial institutional effort?
3 skills you will learn:
1. Preparing organizations for challenging global topics through a variety of collaborative and innovative tactics. 2. Creating an effective PR shield to preempt public backlash regarding controversial subjects 3. Strategies to engage new audiences
Linda and Helena presented this inspirational case study at Communicating the Arts, Copenhagen June 2019
1 Masterclass: AUD90 (GST Included)
USD60 – 55Euros
In registering for 1 masterclass, you offer a ticket to a performing art to attempt.
Register Masterclass #1: Contemporary Muslim Fashions – Weaving Together an Exhibition – postponed August 2020
Learn from the 20 best speakers selected among 300+ at past conferences Communicating the Arts and Culture Business. They are communication experts, artists, fundraisers and influencers sharing their expertise, failure and success with you.
Elite Facilitator: Corinne Estrada, CEO Agenda Pacific – Facilitated 100+ masterclass, workshops and case studies.
Profile of participants: Art professionals working in heritage, visual and performing art.
They are involved in communication, marketing, digital public programmes, education and development. They are from all continents and love the arts.
Each Masterclass assembles arts professionals from cultural institutions – private and public, historic and contemporary, large and small, established and starting up – to challenge ideas and find solutions.
Clementine Py Head of Communication
+61 490 415 788