THANK YOU! THE ONLINE CONFERENCE WILL BE AVAILABLE SOON If you wish to watch the conference on-demand, register your interest today clementine@communicatingthearts.com
”Dear delegates,
I am so proud we were able to make this conference happen in Australia in 2020 thanks to the dedication of our partners, speakers and team during such a challenging time!
Thank you all for your commitment to helping us bring the 25th edition of the CTA Conference to Sydney. Having these conversations about diversity, social justice, fundraising strategies and digital transformation are vital for the arts community.
These two days were full of energy and learning. Speakers shared the inspiring action plans and the value propositions they have created to get through these very unique and challenging times.
My personal take away is to think long term by fostering relationships, being activists, and thinking sustainably. Working together around the big issues of our society is key to finding solutions.
In the First Nations panel, Rhoda Roberts said, “This is an extraordinary moment for rebirth.” Learning to rebirth is sometimes difficult because we have to think outside of our comfort zone.
In referencing the deep wisdom of indigenous culture, we come to see this change as part of a larger cycle. Collectively we can move through the fear of the unknown and embrace the renaissance that lies ahead.
Thank you all for being part of our global network of cultural leaders.”
Corinne Estrada
CEO and Founder
Schedule
THEME: NEW DEAL
The Great Depression (1929-1939) devastated many lives around the globe and demanded a surprising relief and recovery response. The New Deal resolution was a series of programmes and public work projects, financial reforms and regulations enacted by President Franklin Roosevelt in the USA between 1933 and 1939.
In 2020 we are facing a new global emergency. The cultural sector needs to work collaboratively towards our own New Deal resolution to support artists and rebuild the social cultural fabric.
Chairs : Corinne Estrada , Adrian Burnett and Este Darin-Cooper
The programme includes presentations by international speakers (videos) and Australian speakers, as well as keynotes, masterclasses, workshops, discussions, panels and collaborative exercises.
Day 1 - morning: ACTIVISM : CULTURAL ORGANISATIONS CANNOT BE NEUTRAL
Day 1 - afternoon: MIND THE GAP. COMING TOGETHER TO DRIVE ACCESSIBILITY
Day 2 - morning: FUNDRAISING STRATEGIES : VISION FOR THE FUTURE
Day 2 - afternoon: DRIVING DIGITAL : WHO ARE THE GAME CHANGERS
From 9.00am to 5.00pm
Programme is subject to change.
9.00AM
Welcome to the Art Gallery of New South Wales
Start your journey with your first learning: How to start your working day at home?
9.15AM
Panel - First Nations: Standing steady. How to best navigate unfolding change
First Nation peoples have long coped with bush fires and other environmental cycles of death and rebirth. What can we learn from their ancestral wisdom to best navigate the change and challenges we face today? Facilitated by Ian RT Colless
Interview - Cultural organisations are not neutral. What is the situation after the American elections?
In this conversation, John Giurini, from California, will discuss with his East-coast colleagues how the pandemic and the Black Live Matters movement have shaped a new way of running cultural organisations. Hear how they see the future of culture post elections. Pre-recorded video
The Nationalmuseum in Stockholm reopened in 2018. One of the advertorial campaigns was heavily criticized for reproducing racist stereotypes. This fiasco, in the middle of the museum’s overall success, led to audience engagement and co-creation in a new way. National Museums of World Culture mounted the previously shown exhibition "A Way Away, Swedish Photographers Explore the World 1862-2018” and encountered a similar critique. The collision of these two perspectives gave rise to an interesting discussion and new perspectives. Pre-recorded video.
1. Through social media, PR and marketing you can meet audiences that think the museum is not for them and they might not like what you do (because maybe you actually did something wrong –) Use this opportunity to connect and learn from your audience
2. Include your critics
3. Acknowledging you did wrong will help you to learn
4. How to be humble and open to redefining who possesses expertise and knowledge.
5. Remember to consider the community and context of your audience.
6. Step outside your Institution’s comfort zones more than once in a while
10.30AM
Conversation - How can cultural organisations live their engagement?
Keynote - Positive psychology : How to manage a daily dose of happy hormones for you and your team
Neuroscience tells us four different brain chemicals create happy feelings, and you need all of them to feel good. Positive psychology research has also identified five behavioural strengths which are highly correlated to happiness. Join this practical In this practical session with Sean Hall, mental health advocate and CEO of human performance company Energx, learn how you can get your daily dose of happy hormones, even in uncertain times.
Workshop - Building resilient, high-performing teams while working remotely
There’s no doubt that leading a remote team can be challenging, especially now, in a time of increased flux, uncertainty and complexity. The good news is that leading a remote team doesn’t have to be a struggle. The key is to be ultra focused on the practices that will make the biggest difference to a remote team’s effectiveness. During this workshop, we will look at the practices that will help you successfully lead a high performing remote team. What’s more these practices, can be applied straight away, at no cost!
Panel - Deadline: Saving the planet is the priority of art organisations
30 under 30 is a program that invites young talent to investigate the big issues surrounding climate change. Thirty young professionals from around the world have researched cultural projects which addressed climate change and made an impact both on the local economy and the global environment. Discover who are the winners of this initiative. Facilitated by Ishi Mahadurage, Project Coordinator at Communicating the Arts and Student studying Bachelor of ICT/ Bachelor of Arts at Western Sydney University
Keynote - Glimpses of Utopia. And what if the time were now?
Climate change is accelerating. Inequality is growing. Politics are polarized. Institutions designed to protect us are strained. Technology is disrupting the world of work. We need to upgrade the operating systems of our society. Jess asks, what can we do? The answer is: plenty!
Panel - Destination marketing to reboost local economies
Cultural and arts tourists stay longer and therefore spend more than other international visitors. This discussion will explore how the experience economy — the arts, hospitality and tourism — can work together to create greater value for the economy. Facilitated by Matthew Westwood, Art Correspondent at The Australian
Conversation - Standing together to harness the strength of the collective
In this conversation, we’ll learn how artists are essential to our lives and why they should always remain the stars of our institutions, and at the center of all communication. Facilitated by Miranda Carroll, Director of Public Engagement at Art Gallery of NSW
Pre-recorded video - COVID-19 has devastated the world and changed life as we knew it. Today, we are creating a new kind of museum that keeps visitors and the museum safe. A museum that is prepared for any eventuality. A museum that focuses on positivity and hope, and leverages culture to heal and bring people back together in a safe environment. Pre-recorded video.
2. Adapting communication to the challenging, remote working environment
3. Flattening team hierarchies to hit very ambitious timelines
4.00PM
Panel - Communicating Inclusively With Your Audience
20% of Australians live with disability, so if your marketing and communications content isn’t accessible and inclusive, then you’re not connecting effectively with a massive audience segment. In this session, Liz Martin from Accessible Arts and a panel of disability experts will cover all the bases when it comes to communicating with people with disability across digital, social and print. You’ll learn about the technical details of design, language, font size and images through to using approaches such as captioning, audio description and Auslan interpreting. The session will also outline practical solutions and ‘easy wins’ for delivering accessible online performances, online exhibitions, online rehearsals and creative developments, webinars, panel discussions, online meetings and social media.
What did we learn from the day and how to do it different now what can we do differently, and better, now?
9.00AM
Acknowledgement of country
9.15AM
Keynote - PS I love you. How to turn a financial proposal into a meaningful relationship.
John Richardson, Director of Development at the Art Gallery of NSW shares the insights of the largest public-private partnership of its kind to date in the Australian arts and how to make it work during COVID-19.
Conversation - All about the art: connecting without a stage
2 major performing arts organisations in Sydney reveal their journey to reinvent themselves, how they adapted and what they changed in their fundraising strategy to thrive, and not only survive.
The Knight Foundation is an American non-profit organisation dedicated to fostering "informed and engaged communities". In this interview, their Director explains why arts organisations are "essential for a healthy democracy” and why the foundation is supporting them. Pre-recorded video
Asking for money is hard. Asking during a pandemic is harder. Find out how fashion social enterprise The Social Outfit, rallied their tribe around a cause to run a successful fundraising campaign #WearTheChange2020 that grew a life of it’s own. Get a behind the scenes look at what it took to get this campaign off the ground, why they almost pulled the plug and what they’ll do differently next time.
Workshop - Digital Marketing Essentials - Virtual solutions for real world business problems
The last six months has seen the most significant change in online behavior since the internet became mainstream, and it's sent many organisations into a "digital pivot" tailspin. Every industry has had to move not only their products and services, but their entire customer experience online - and it's been done with varying degrees of sucess. Join Ellizabeth Williams, a Marketing and Communications Strategist with 20 years experience, to explore the new online experience as it applies in a visitor economy. This strategic workshop will debunk the myths, cut through the agency jargon and dispel the hype surrounding Digital Marketing, while helping you identify your own unique digital "path-to-purchase" for your community.
Group exercise - Contemporary Pilates: a professional discipline
Learn movements to help restore your energy. Learn and do the exercises you should do at home in front of your computer every day to stay flexible and strong.
Interview - Think out of the box with a new sector
Learn how to reinvent the front-of-house as an important facet of your business and a key service to engaging customers. Explore how digital technology can be used to interact and stay connected with customers and community.
The next generation of philanthropists has a totally different style when it comes to giving. Michael Sirmai, Chair of Milk Crate Theatre, Strategic Consultant Harrison.ai and Chair of the Museum of Contemporary Art’s Young Ambassadors Committee, will reveal the ways they're changing the face of philanthropy.
When Red Line Productions, a small independent Sydney theatre company, had to cancel their 2020 season, they had a groundbreaking idea. In this inspirational talk, learn how smart entrepreneurship can help the arts reach an audience more hungry for connection than ever.
Panel: Footloose and VR crazy. Where technology and culture collide.
Digital experts are the new game changers running the organization. With this panel, discover the digital experts from the Sydney Opera House and other iconic venues in Australia who have embarked their organization on a digital transformation.
Masterclass - What should we keep from the past and present, to take into the future?
Covid-19 brought the future into the present and has made us rethink what we thought we knew. Let’s dive into the strategic approaches created by Philbrook Museum in Tulsa, SMK from Copenhagen and the Casula Powerhouse Arts Centre in Sydney. In this masterclass, explore the strategies within the successful international responses to Covid-19 and what can we learn from them. Guest speaker, Craig Donarski, Director at the Casula Powerhouse Arts Centre
Take your seat, online or on site, amongst public stakeholders working in state organisations, board members and trustees, fundraisers, artists, sponsors and all cultural professionals involved in fundraising, audience development, public engagement, visitor experience, education and digital. Join us to hear new ideas, have your say and meet your peers.
Job title
Organisation
Country
Director of Public Engagement
Art Gallery of NSW
Australia
Marketing and Communications Manager
Bundanon
Australia
Head of Digital Engagement
Art Gallery New South Wales
Australia
Principal
Regional and International Engagements
Australia
Manager
Les Grands Ballets Canadiens
Canada
State Manager NSW/ACT
Creative Partnerships Australia
Australia
Director of Philanthropy & Partnerships
Australian Chamber Orchestra
Australia
Student
Alma mater Bologna
Italy
Advisor
Accessible Arts
Australia
Partner
Straight To The Source
Australia
Director of Arts Engagement
Seattle Rep
Australia
Partners
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Partner with us to:
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Travel tips
Roadshow Australia – Sydney will take place at The Art Gallery of New South Wales