Founder and Chief Strategist at Mythical Creatures Collective, Australia
Founder of leading Australian Marketing and Communications network Mythical Creatures Collective, Elizabeth is an Agency Owner, Group Account Director and General Manager with 20 years experience holding ultimate accountability for campaigns ranging from small startups, to multi million dollar global accounts. Elizabeth’s strength is as an ‘intrapreneur’; building tangible revenue streams for clients and growing or strengthening their organisations from within.
Along with the Collective of award-winning creatives, Elizabeth is a channel agnostic, fully integrated ‘Virtual CMO’ working across a broad spectrum of techniques including full message and offer design, consumer and trade promotions, employer branding, digital, social and SEO, shopper marketing and strategic communications. Elizabeth has worked with likes of City of Canterbury Bankstown, Penrith City Council, Hannover Fairs, Genesys, Tourism NT, Canon, American Express, Optus, Austar, Fitness First, Save The Children, ACP, Diageo, JCDecaux and Sanofi Aventis – to name but a few – from pitch, through strategy, to execution and evaluation.
Elizabeth loves a communications challenge. The more complex the program, the more diverse the audience, and the more challenging the subject matter, the better! She even enjoys rebuilding underperforming marketing and communications programs that come to Mythical Creatures Collective for help – the team call her “The Fixer”.