President at Tronvig Group, United States
Born the last son of radical preacher man, James left the U.S. at 19 for an 8-year odyssey in Asia, traversing Tibet, becoming a Theravadan Buddhist monk in Thailand, studying under a master calligrapher in Japan, and earning degrees in fine art and East Asian history. In the past 20 years he has built Tronvig Group into a branding agency that helps complex nonprofit organizations do a better job defining and executing on their missions in a rapidly changing world. Legacy institutions find it particularly stressful to embrace necessary change. James and his team at Tronvig Group serve as a humble provocateurs, pushing for better answers to important but often uncomfortable questions that catalyze.
James was at Communicating the Museum Chicago as he presented the Case Study “Transforming an organizational brand from the inside out” on Monday and as he moderated “Why failure is important” at our “Dare to Fail” program on Wednesday.
Join James at Communicating the Arts Montreal this October. He will explore an area of high tension but high potential: the relationship between the curatorial and marketing & communications teams.