Former Director of Marketing and PR at Opera Theater of Saint Louis, United States
Joe Gfaller is a leader in arts marketing, community engagement, and civic practice. Across his career he has served in-house with such leading American performing arts organizations as the American Repertory Theatre, Opera Theatre of Saint Louis, the Alliance Theater, and 7 Stages Theater. As a consultant, he has partnered with the National Blues Museum, the Atlanta Symphony Orchestra, the Utah Symphony / Utah Opera, and the documentary film Flint: The Poisoning of an American City.
Across his career, while building brands and growing audiences, he has also sought to transform organizations into better conveners of civic dialogue through art, bringing together diverse communities for shared purpose and shared experience. His success in these areas led to Opera Theatre of Saint Louis being selected for the Wallace Foundation’s Building Audiences for Sustainability initiative. His work at OTSL in this initiative was translated into a WNET-TV and Wallace Foundation case study, featuring both the company’s on-ramp Opera Tastings series and Young Friends events.
He has served on a wide range of local and national boards and steering committees, including board president of St. Louis’s Gateway Men’s Chorus and Marketing Forum Co-Chair of Opera America. As a director, he has staged close to two dozen professional productions for mid-sized regional theaters. As an educator, he currently teaches Marketing for the Arts in Webster University’s Arts Management and Leadership masters degree program and has previously taught at both Clark Atlanta University and Berry College. He is a graduate of Harvard University.
Join Joe at Communicating the Arts in Montreal next October! He will speak about engaging local community in a case study “Building Community-Based Decisions to Generate Civic Dialogue”