Strategic Analyst at TRONVIG , USA
After gaining experience in various roles across the cultural sector, ranging from working in grassroots arts organizations such as Chashama in New York City and Visual Aid in San Francisco to top-tier institutions such as MoMA and the Philadelphia Museum of Art, Noelia Hobeika developed a deep interest for the organizational challenges that are common to all. This interest led to the pursuit of a master’s degree in Arts & Cultural Management at New York University with a focus on museum branding. Working at the intersection of brand strategy, management consulting, and organizational psychology at Tronvig, a Brooklyn-based firm, Noelia helps cultural institutions tackle key questions about their core values, public perception, and target audiences, as well as identify opportunities to enhance internal culture and brand impact.
Noelia was raised in Paris in a multicultural household. (She speaks French, Spanish, and Lebanese Arabic, in addition to English.) She has an acute understanding of the needs of a global audience with varied cultural perspectives, and of the richness that comes from cultural diversity in teams.
Prior to completing her master’s degree, Noelia worked as the text editor at Berlin-based art and design publishing house Gestalten, where she oversaw the text content of over forty titles ranging from utopian architecture to still life photography and wrote the preface to several books, including The Age of Collage Vol.2, a Gestalten bestseller.