Head of Marketing, communication & audience activation at S.M.A.K. Communal Museum of Contemporary Art , Belgium
Before starting out as head of communication & audience activation Peter Aerts had a career in advertising. After his master in arts at StLucas University College of Arts and The School of Communication Arts London, he created and directed media campaigns in several international ad agencies. Understanding audiences in order to build relationships is at the core of his work. His focus on insights serves him well to develop relevant and impactful audience programs and communication. One of his main topics of interests concerns the lengths museums should go to reach audiences. Peter addressed related topics at Communicating The Museum,The Inclusive Museum,The Nemo Conference,CultureMarketing.