Chief Marketing Officer at Yerba Buena Center for the Arts, USA
As CMO, Valerie oversees YBCA’s marketing, corporate sponsorship and visitor engagement efforts.
She is an award-winning marketing leader with 15 years of experience in audience development, growing viewership, event attendance and revenue for brands such as NBC Universal’s Bravo Network and Universal Music Group.
Before YBCA, Valerie served as Head of Marketing for Boys & Girls Clubs of San Francisco, implementing a storytelling-driven brand content strategy that connected donors to their impact, producing record-breaking fundraiser revenues.
Join Valerie at Communicating the Arts in Montreal, as she will explain how The Yerba Buena Center for Arts chose its partner in order to outreach their audience about the relation between art and wellbeing in a case study, “Shaping a Corporate Sponsorship to impact well-being: Raising public awareness of how engaging with art delivers healthy outcomes”