Lone Alletorp Callard is Head of Research at Wonderful Copenhagen, the official tourism organization of the Capital Region of Copenhagen. Being head of the analysis team in Wonderful Copenhagen Lone knows the power of data and the importance of working knowledge based and taking decisions based on data.
However, data is only useful if it can be transformed into insights. This is the very essence and aim of the Analysis team in Wonderful Copenhagen - to bring insights
to partners and stakeholders.