Frequently asked questions
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Communicating the Arts is the leading conference dedicated to arts professionals around the world. Created in 2000 by Damien Whitmore, Director of Communications of Tate and Corinne Estrada, Founder of Agenda. The first conference took place in Paris at the Musee des Arts Decoratifs.
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Professionals attending Communicating the Arts are typically directors of cultural organisations, senior and mid-career leaders working in audience engagement and business development.
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The conference explores key topics and challenges explored by professionals spanning communication strategies, digital transformation, branding, leadership, and fundraising.
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Prestigious venues in cultural cities.
To date, the conference has been held in 26 cities worldwide, with venues including the Doge's Palace and the Guggenheim Museum in Venice (2008), MoMA and the Metropolitan Museum of art in New York (2011), the Louvre Museum and the Centre Pompidou in Paris (2016), the Sydney Opera House and the Art Gallery of NSW (2014), Topkapi Palace and Haghia Sofia in Istanbul (2015) among many others.
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Learn best practices in communications from world-class cultural leaders
Share common challenges with your colleagues
Discover practical ideas you can implement immediately.
Expand your international professional network.
Stay ahead of trends shaping the arts sector.
Leave inspired with fresh perspectives and creative energy.
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Genuine conversations with your peers
High networking moments
Access to private networking and prestigious venues
Absorbing new knowledge and perspectives
Inspiring talks
Time to discuss in small groups
Learning from outside
KEY CTA FACTS & FIGURES
Created in the year 2000
26 Cultural destinations - in 4 continents
52 Conferences around the world
150 Private evening events
200 Host partners (museums and Unesco World Heritage sites)
300 Behind the scenes tours
1,500 Hours of talks
2,000 Speakers experts in communication and digital transformation
16,000 Delegates attended the conferences from all over the world
ABOUT COMMUNICATING THE ARTS OTTAWA-GATINEAU
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Directors of communication and marketing, Directors of institutions, Consultants, Emerging professionals working in performing arts and visual arts .
50% of the delegates come from Northern America, 40% from Europe, 20% from Asia Pacific.
See who’s coming -
International experts in communications, digital marketing, data analytics, AI, audience engagement and branding, designers and architects, curators and artists.
See who’s speaking -
Communicating the Arts combines keynote presentations to spark inspiration, insightful case studies to share practical solutions, small-group conversations to address common challenges, hands on examples to learn from your peers and interactive workshops that turn ideas into actionable plans.
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How to Better Understand and Engage Audiences
Discover new approaches to audience development, community building, and creating meaningful cultural experiences that inspire loyalty and participation.How to Tell More Powerful Stories
Learn from leading communicators and cultural brands how to craft narratives that strengthen identity, increase visibility, and deepen emotional connections.How to Harness AI and Emerging Technologies
Explore how artificial intelligence, data, and digital innovation are transforming the way arts organizations communicate, create, and serve audiences.How to Measure and Increase Impact
Gain practical tools to demonstrate cultural, social, and economic value while building more resilient and sustainable organizations.How to Lead Through Change
Be inspired by visionary leaders and pioneering case studies that will help you navigate the future of the arts with confidence, creativity, and purpose.
In short, Communicating the Arts equips cultural professionals with the ideas, tools, and connections needed to engage audiences, embrace innovation, and shape the future of culture.
CTA OTTAWA-GATINEAU FAQs
Where? Canadian Museum of History, Canadian War Museum and National Gallery of Canada in Ottawa and Quebec
When? from 13th October at 6.00 pm to 16th October at 5.00 pm
How many delegates? 200 delegates
What is the official hotel? Sheraton hotel
Do I need to book activities? Yes - guided tours and workshops can be booked on the conference app
What languages are the presentations? All speeches will be in English with some presentations simultaneously translated to French
Will the sessions be recorded? Yes. Most keynotes will be recorded and made available online.
How much does it cost?
Early bird before 31st July 2026 ; 1000 Euro for non for profit and 1550 Euro for business
What’s included?
3 day pass of talks
8 guided tours
3 evening Cocktail Receptions,
2 networking lunches
breakfasts and breaks during 3 days,
2 half day workshops on 16th October
Artistic performances
Discount to the official hotel
Free app to connect with the delegates
What isn’t included?
Hotel and transportation
The last lunch on 16 October
Dinners
Farewell drinks on 16th June at Fairmont Hotel
How do I register to the conference?
You can book your pass below and pay by credit card or send a bank transfer
https://my.weezevent.com/communicating-the-arts-ottawa-2026
What is the official hotel of the conference?
The Hotel Four Points by Sheraton Ottawa-Gatineau has been selected as the official conference hotel for Communicating the Arts. Perfectly located across the street from our official host venue, the Canadian Museum of History, the hotel offers unmatched convenience for delegates, just steps from conference sessions, receptions and networking events. A special discount is applied for CTA delegates.
Do you need a visa?
The easiest way to find out whether you need a visa to enter Canada is to use the Canadian government's official eligibility tool:
Check if you need a visa or eTA for Canada
May I speak with someone from Communicating the Arts?
Tanisha Gandhi +33 7 87 97 86 45 (Paris time)
tanisha@communicatingthearts.org
Corinne Estrada +33 6 72 29 98 18 (Paris time)
corinne@communicatingthearts.org