Day 4
Fri 16 October

© Canadian War Museum, photo Harry Foster

Morning • Digital Transformation

Program subject to change

BREAK

8:30 AM – 9:00 AM

Tea and coffee

9:00 AM – 1:00 PM

EXHIBITION VISIT AT THE CANADIAN WAR MUSEUM

Close to Conflict - Canada and the American Civil War

VISIONARY KEYNOTE

The Real Thing in an Artificial Age: AI, Trust, and the Human Future of the Arts

Robert Stein 🇺🇸 (Chief Information Officer, National Gallery of Art in Washington, DC)

KEYNOTE

Bridging the Gap: Audience Discovery, Trust, and First-Party Data in the Age of AI

Jonathan Courtney 🇬🇧 (Head of Digital, AKA Agency)

LEARNING FROM PRACTICE: 5 SIMULTANEOUS SESSIONS

Each session is 1 hour long, featuring 2 case studies and live Q&A.

SIMULTANEOUS SESSION 1

Building Trust through Data and Storytelling

Rooted and Resonant: Building Trust Through Nature-Based Art and Digital Storytelling
by Joe Luckett 🇺🇸 (Marketing Director, Art Farm at Serenbe)

The Art of Connection: Using Data and AI to Bring People Closer to Culture
by Yvette Pratt 🇦🇺 (Executive Director, Art Gallery Society of New South Wales)

SIMULTANEOUS SESSION 2

Bridging Worlds through Immersive Experiences

Case study
by Martijn van Schaik 🇳🇱 (Director, Broken Egg)

Curating an Algorithm: When AI Transforms History into a Conversation
by Nicolas S. Roy 🇨🇦 (CEO, Founder, and Executive Creative Director, Dpt.)

SIMULTANEOUS SESSION 3

Bridging Worlds through Digital Transformations

Pillars, Partners, People: Driving Digital Transformations in Museums
by Robyn Jeffrey 🇨🇦 (Director of Digital Transformation, Engagement and Brand, Canadian Museum of History and Canadian War Museum)

SIMULTANEOUS SESSION 4

Building Trust in Peripheral Contexts

Culture in Motion: How Viscosa Cultural Factory Fosters Connection and Trust on a Baltic Island
by Ülle Puustusmaa 🇪🇪 (Senior Consultant, Strategic and Service Design Lead, Project Manager, Viscosa Cultural Factory)

Speaking Up at the Edge: How a Remote Arts Festival Builds Connection through Community Engagement
by Louisa Gordon 🇦🇺 (Chief Executive Officer, The Unconformity)

SIMULTANEOUS SESSION 5

Building Trust through Shared Histories

Return to the Sámi Homeland: Repatriation as a Process of Building a Resilient Society
by Elina Anttila 🇫🇮 (Director General, National Museum of Finland)

Forged in Response: How the American Civil War Shaped Canada
by Tim Foran 🇨🇦 (Curator) and Claire Champ 🇨🇦 (Creative Development Specialist, Canadian Museum of History and Canadian War Museum)

Lunch & Afternoon Workshops

KEYNOTE

Closing Keynote

BREAK

1:00 PM – 2:00 PM

Networking Lunch (included) at the Canadian War Museum

2:00 PM – 4:30 PM: 5 DEEP DIVE WORKSHOPS

Choose 1 or 2. Each session is 1 hour long; some are repeated

DEEP DIVE WORKSHOP 1

Leadership Behaviours that Build Trust and Bridge Worlds

by Michèle Meier 🇨🇦 (ICF Certified Leadership Coach, Michèle Meier Coaching and Consulting)

2 sessions
A workshop exploring the leadership behaviours and self-awareness needed to build trust, foster collaboration, and create meaningful connections across diverse communities in times of change.

DEEP DIVE WORKSHOP 2

From Spectators to Stakeholders: Fandom as a Force for Audience Activation

by Ivonne Chand O'Neal 🇺🇸 (PhD, Researcher, Cultural Strategist, Member of the Board of Directors, Minnesota Opera)

2 sessions
What transforms a casual visitor into a passionate advocate? What turns a single encounter with a cultural institution into a lifelong relationship? The answer, increasingly, is fandom — and cultural leaders can no longer afford to leave it to chance.

DEEP DIVE WORKSHOP 3

The Dopamine of Discovery: Rethinking Access in a Gatekeeping Institution

by Peter Aerts 🇧🇪 (Head of Communication, Audience Development and Visitor Experience, S.M.A.K. – Municipal Museum of Contemporary Art)

2 sessions
A workshop exploring how museums can rethink access and audience engagement by balancing curatorial depth with new approaches to attention, discovery, and meaningful visitor experiences. (Max 15 delegates per session).

DEEP DIVE WORKSHOP 4

Presence Builds Trust: How You Show Up Shapes How You’re Believed and Received

by Gail Green 🇨🇦 (Founder and President, Gail Green Learning)

1 session
A workshop exploring how leadership presence, communication behaviours, and self-awareness can strengthen trust, credibility, and connection with diverse audiences and stakeholders.

DEEP DIVE WORKSHOP 5

The Currency of Trust: How to Build, Repair, and Sustain It In Today’s Workplace

by Gail Green 🇨🇦 (Founder and President, Gail Green Learning)

1 session
A workshop exploring how leaders can build, repair, and sustain trust in the workplace through stronger communication, accountability, psychological safety, and meaningful relationships.

Evening

7:00 PM

Farewell Drinks at Fairmont Hotel

(Optional networking reception; not included)

 

Canadian War Museum
1 Vimy Pl, Ottawa, ON K1A 0M8, Canada