August Nikolaus Kampfer - Speaker

Innovation Under Pressure: Redesigning the Van Gogh Museum’s Audioguide

Managing Director and Partner, NOUS Digital

Abstract:

How do you innovate when the stakes are high and failure could disrupt a world-class visitor experience? At the Van Gogh Museum, Lisa and August faced this challenge while redesigning the museum’s widely used and highly rated audio guide.

Instead of choosing between risky innovation or playing it safe, they tested bold ideas through prototypes with real visitors — starting almost a year before launch. By inviting feedback on unfinished work, they reduced risk while preserving creativity.

This session shares how creative risk mitigation enabled confident decisions, helped prioritise what truly mattered, and sparked new ways to co-create meaningful experiences with the museum’s audiences.

VGM x NOUS

About August:

August (he/him) is an Agile Scrum Master, technical project manager, and team lead with a strong background in software development and user-driven design. He specialises in building clear concepts from complex ideas, with expertise in mobile solutions, UX-focused development, and secure practices.

At NOUS Digital, he brings both strategic oversight and technical fluency to projects, thriving in agile environments where ownership and collaboration drive success. August focuses on creating environments where teams grow, contribute meaningfully, and enjoy the process — believing that great work happens when clarity, curiosity, and a bit of fun are part of the culture.

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