Lisa van den Bos - Speaker

Innovation Under Pressure: Redesigning the Van Gogh Museum’s Audioguide

Product Manager, Van Gogh Museum

Abstract:

How do you innovate when the stakes are high and failure could disrupt a world-class visitor experience? At the Van Gogh Museum, Lisa and August faced this challenge while redesigning the museum’s widely used and highly rated audio guide.

Instead of choosing between risky innovation or playing it safe, they tested bold ideas through prototypes with real visitors — starting almost a year before launch. By inviting feedback on unfinished work, they reduced risk while preserving creativity.

This session shares how creative risk mitigation enabled confident decisions, helped prioritise what truly mattered, and sparked new ways to co-create meaningful experiences with the museum’s audiences.

VGM x NOUS

About August:

Lisa (she/her) is a Product Manager at the Van Gogh Museum, where she leads the development of digital educational tools that bring Vincent van Gogh’s world to life. She manages a range of products — from the museum’s audio guide to interactive in-gallery experiences and online initiatives.

Lisa is passionate about creating digital products that are meaningful, genuinely engaging, and exceptionally user-friendly. She combines empathetic connection with users and data-driven decision-making, with a particular focus on reaching non-traditional museum audiences and opening up new ways of experiencing art.

🎟 Join us at CTA Amsterdam 2025
📅 17–19 June, 2025