Program Day 2 — Communicating The Arts

20 Nov

Program subject to change

TOPIC: A NEW ERA FOR PARTNERSHIPS

⏰ 8:30 – 9:00am 📍Luna Lounge

Coffee

⏰ 9:00 – 9:30am 📍Palais

Key learnings and pending questions from day 1: Facilitated by the 30UNDER30

Jonathan Holloway (Giant Inspiration - Founder & Director 🇪🇸), Corinne Estrada (Communicating the Arts - Founder & CEO 🇫🇷), Tirtha Giri (The Cultural Catalysts - Founder 🇮🇳)

⏰ 9:30 – 10:00am 📍Palais

Impact Monitor: the RijksMuseum model

Marijke Smallegange (RijksMuseum - Head of Digital Marketing, Communication & Commerce 🇳🇱) and chaired by Xenia Hanusiak (Embassy of the Kingdom of the Netherlands - Senior Policy Officer, Cultural Affair 🇦🇺)

⏰ 10:00 – 10:45am 📍Palais

Future-proofing the cultural sector – the skills and incentives we need

Jocelyn Kelty (Richmond Associates - Director Australia Office 🇦🇺), Katherine Connor (PAC Australia - Executive Director 🇦🇺), Bronwyn Coulston (Service and Creative Skills Australia - Stakeholder Engagement Manager 🇦🇺), Dominique Gill (Urban Core - Managing Director 🇦🇺) and chaired by Misha Agzarian (National Gallery of Victoria - Assistant Director, Fundraising and Events 🇦🇺)

Panel Supported by the French Trade Councillors

⏰ 10:45 - 11:15am 📍Luna Lounge

Tea break

⏰ 11:15am – 11:35pm📍Palais

Social-first Fundraising

Daniel Koublachvili (1000 Heads - Creative Technology Director 🇦🇺) and chaired by Michelle Tabet (Left Bank Co - Founder & Director 🇱🇧)

⏰ 11:35 – 12:00am 📍Palais

Using shared values and AI in a business/arts partnership

Douglas Nicol (The Works Agency - Partner 🇦🇺) and chaired by Janine Collins (J9 Consulting - Principal 🇦🇺)

⏰ 12:00 - 1:15pm 📍Sonar

Partnerships in the Polycrisis: Preparing for when the values of your partners, practitioners and people misalign

Georgina Russell (ACMI - Director of Commercial & Development 🇦🇺) and chaired by Jonathan Holloway (Giant Inspiration - Founder & Director 🇪🇸)

Arts funding arrangements are under closer scrutiny than ever, while our media reports that “Australia’s arts institutions are tearing themselves apart” amidst sackings, resignations, boycotts and sponsorship withdrawals. So how can we prepare for inevitable misalignments in values among our key stakeholders – our partners, artists and collaborators, audiences, - and staff? What are the tools our arts fundraisers and partnership managers require to navigate increasing reputational risk? And what are the frameworks and processes that can guide our organisations and their leaders to make, communicate and review decisions with rigour and respect.

⏰ 12:00 - 1:15pm 📍Hungry Horse

First Nations Creative Enterprise

Supported by Creative Australia

Troy Casey (Magpie Goose - Owner 🇦🇺), Amanda Hayman (Magpie Goose - Owner 🇦🇺) and chaired by Jayne Lovelock (Creative Australia - Director, Private Partnerships and Impact 🇦🇺)

Join us in conversation with Amanda Hayman and Troy Casey, the leaders behind Aboriginal Art Co, Blaklash and Magpie Goose as they tell the story of their social impact agenda and vision for a future where Aboriginal and Torres Straight Islander communities have full agency over their art and cultural practices. Amanda and Troy will share the different governance structures they have drawn on to help all three businesses thrive and talk us through their success in partnering with philanthropy and government to carve out real opportunities for First Nations artists and designers.

⏰ 12:00 - 1:15pm 📍Palais

Harnessing Benchmarking Research for Audience and Donor Insight

Amalia Hordern (Tessitura - Director, Asia Pacific 🇦🇺) and chaired by Matthieu Jacob (Communicating the Arts - Program Manager 🇫🇷)

Charting the next course: harnessing benchmarking research for audience and donor insight In a project spanning 8 years, 50 organisations and nearly 1 million contributions from across Australia and New Zealand, Tessitura has defied a picture of cultural giving across our region. Join Amalia Hordern, Tessitura’s Senior Director in Asia Pacific, to pinpoint the trends arts and cultural organisations should be monitoring and how donor behaviours have shifted over these eventful years. Amalia will couple these learnings with insights from our companion research into audience and ticket buyer behaviour, illustrating the interplay between earned and contributed revenue - unlocking what’s changed, what’s consistent and what’s surprising about today’s arts and culture supporters.

⏰ 1:15 - 2:00pm 📍Luna Lounge

Lunch

Special lunch box available for $25

TOPIC

TELL ME WHAT YOU WANT, WHAT YOU REALLY REALLY WANT

⏰ 2:00 - 2:45pm 📍Luna Lounge

Are we on the same page as Gen Z?

Thaison Gruber (University of Sydney - Student 🇦🇺), Ngozia Hunter (Wooly Mammoth Theatre Company - Individual Giving Manager 🇺🇸), Tirtha Giri (The Cultural Catalysts - Founder 🇮🇳)

⏰ 2:45 – 4:00pm 📍Sonar

Knowing your Members and why it matters

Christiane Pracht (Auckland War Memorial Museum - Membership Manager 🇳🇿) and chaired by Michelle Tabet (Left Bank Co - Founder & Director 🇫🇷)

Before launching Museum Membership in December 2000, we commissioned market research and tested our value proposition, likelihood to join and optimum price point. This gave us a good understanding of our potential customer base and provided a valuable tool when navigating discussions with internal stakeholders. We continue to survey our Museum Members annually to gain insights into what we are doing well and to learn where there’s room for improvement. The survey results help guide conversations, improve our product and in doing so enable us to grow revenue. However, while evidence-based decision making is important sometimes you must go out on a limb and test your assumptions in real life. I would like to share my experience in doing just that – the good, the bad and the surprising!

⏰ 2:45 – 4:00pm 📍Palais

Understanding donors behaviour with culture segment

Jo Brehaut (Morris Hargreaves McIntyre - Director Australasia 🇦🇺), Scott Whinfield (West Australian Opera - Marketing Manager 🇦🇺) and chaired by Evan Leblond (Communicating the Arts - Partnership Manager 🇫🇷)