After spending 25 years in communication, Deborah is now the co-head of strategy & deputy general manager of Publicis Luxe (agency of Cartier, Audemars Piguet, l’Oréal Luxe…).

Born Spanish, shaped by French culture and strategist by nature, she believes in the association between performing strategic positioning and cultural commitments. Fascinated by the invisible patterns that drive behaviors and generate powerful insights, she has widened her research with her students from the Celsa (Sorbonne Paris IV), Sciences Po Paris and Sorbonne Abu Dhabi – as an associated professor in humanities (semiotics, psycho-sociology) and strategy.