Hugo Mintz - Speaker
Hugo Mintz
🚀 Join us to discover how strategic branding can create lasting cultural impact!
📅 June 17-19, 2025
🎤 Speaker Announcement – CTA Amsterdam ✨
We're thrilled to announce that Hugo Mintz, Head of Communications & Digital at the Edinburgh International Festival, will be one of the speakers at our next conference in Amsterdam!
🌟 Title: Making an Impact – The Power of Brand, Voice, and Strategy
🌍 Abstract:
Making an impact in the world’s busiest arts marketplace isn’t just about bold ideas—it’s about consistency, clarity, and building lasting brand equity. In this session, Hugo Mintz will share insights from the Edinburgh International Festival, the world’s largest annual cultural celebration after the Olympics.
He will reveal how a two-speed approach—balancing short-term sales goals with long-term brand awareness—is fundamental to driving real change. Learn how to harness data, craft compelling narratives, and gain organizational buy-in to create a brand strategy that doesn’t just stand out, but stands the test of time.
👨🏫 Bio:
With over 15 years of experience in shaping cultural brands across London, Sydney, and Edinburgh, Hugo Mintz has driven record-breaking audience engagement and media campaigns. As Head of Communications & Digital at the Edinburgh International Festival, he oversees all communications, digital channels, and public relations strategy year-round.
Previously, he managed publicity for London’s Southbank Centre, Europe’s largest arts venue, where he led digital-communications integration and secured strategic media partnerships with The Guardian, BBC, and Sky News, driving millions of digital content views. His expertise spans festival communications, audience development, and brand positioning, making him a leading voice in cultural marketing.