Alice Wyseur is in charge of sales development at the Monnaie de Paris museum. The last active factory in the heart of Paris, the Monnaie de Paris is dedicated to minting coins and producing fine crafts. Since 2017, a museum has been opening its doors to the public, revealing all the secrets of metal, the techniques of its craftsmen and never-before-seen treasures. Alice is involved on a daily basis in optimising digital tools (ticketing, CRM, guestbook) to ensure the best possible visitor experience.