Fabien Morf is CEO of L'Oeil du Public (Switzerland). Having previously worked as Consumer Insight Manager, Digital Marketing Manager or Marketing Director for international companies, Fabien has an extensive background in Marketing & Communication.

Driven by his passion for arts & classical music, he decides in 2018 to combine marketing and arts and obtains an Executive Master's in Arts Administration at the University of Zurich (EMAA). After assignments at the Zurich Opera House and at the Vienna State Opera, he founded in 2019 L'Oeil du Public (Suisse), an agency for strategic marketing and audience research for Arts & Culture. Fabien is regular speaker on Audience and Marketing Strategy for cultural institutions. He also teaches Arts & Culture Marketing and Digital Marketing at the universities of Basel, Geneva and Yverdon.