Born in Paris, Farah pursued European politics at King's College London and delved into consultancy supporting leaders in various sectors, later founding Boost Positive championing initiatives with a positive impact on society. In addition, her passion for Shakespeare and storytelling prompted her to train at LAMDA where she could express fully her artistic sensitivity and earned a Distinction. Venturing further, she embarked on an MBA journey at ESCP Business School spanning Paris, Madrid, and Turin where she graduated with the Dean's Award.
There, she joined the Turning Points Chair Cartier-ESCP-HEC as Content Curator to explore and gain insights on GenZ. Today, as a project manager editorial of the GenZ Observatory, she is thrilled to explore and navigate the evolving landscape of a disruptive generation.