Dr Natalia Grincheva is a Program Leader in Arts Management at the University of the Arts Singapore and an Honorary Senior Research Fellow in the Digital Studio at the University of Melbourne. She is an internationally recognised expert in innovative forms and global trends in contemporary museology, digital diplomacy, and international cultural relations. She is also a conceptual designer of the Data To Power data visualisation and storytelling solution and an award-winning dynamic web application Museum Soft Power Map. Dr Grincheva's most recent publications are two monographs: Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019). Currently she is working on a new co-authored monograph,Geopolitics of Digital Heritage, forthcoming in 2023 with Cambridge University Press. Dr Grincheva's professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011), International Federation of Coalitions for Cultural Diversity (2011–2015), service for the international Cultural Research Network (CRN)(2018–2020) and currently for the International Cultural Relations Research Alliance.