Krisztina Mezős - Speaker

House of Music Hungary: Complexity in Content and Communication

Head of Marketing and Communication, House of Music Hungary

Abstract:

What happens when secrecy becomes a powerful communication tool? In this case study, Krisztina Mezős explores how the Secret Concert series at the House of Music Hungary merges content, brand strategy, and community building. Designed around the values of discovery and exclusivity, the series does more than promote individual events—it strengthens the institution’s cultural identity and shapes a shared sense of belonging.

The project stands as a model for experience-driven cultural communication. With strong visual storytelling and organic momentum, the Secret Concerts reach younger, open-minded audiences while reinforcing the House of Music’s positioning as an innovative and bold cultural venue. This talk offers insights into how content and communication can operate at both strategic and emotional levels.

About Krisztina:

Krisztina Mezős is Head of Marketing and Communication at the House of Music Hungary, where she has been instrumental in building the institution’s brand and strategy from the ground up. With over 15 years of experience in marketing communications, she has led campaigns for major companies, government agencies, NGOs, and startups.

Before joining the House of Music Hungary, Krisztina worked in top communication agencies for a decade, supporting both commercial and cultural clients. Her strength lies in translating complex institutional goals into accessible, engaging narratives tailored to diverse audiences. As part of the museum’s founding team, she continues to shape its long-term communication vision and bold audience engagement strategy.

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