Rob Groot - Speaker

Masterpieces & Masterful Impact

Managing Director, Van Gogh Museum

Abstract:

To welcome delegates of Communicating the Arts Amsterdam 2025, Rob Groot invites attendees to a special reception at the Van Gogh Museum, a space where timeless masterpieces meet contemporary conversation. Groot talks about the value of uniting varied perspectives in cultural institutions and the ongoing impact of the art and life story of Vincent van Gogh, inspiring diverse audiences around the world.

Set among Van Gogh’s most celebrated works, this gathering is more than a welcome, it becomes an opportunity to build connections, exchange ideas, and set the tone for three days of inspiration and impact.

About Rob:

Rob Groot is Managing Director of the Van Gogh Museum since September 2021, formerly Financial Director at the Dutch Broadcasting Foundation (NPO). Groot studied Accountancy and subsequently IT Auditing (VU University, Amsterdam), before becoming Equity Partner at KPMG Nederland, responsible for Dutch and international clients. From 2010 to 2014, he was Managing Partner at KPMG Nederland, responsible for HR. Groot later became CFO at Stage Entertainment and was a member of the Board at Stichting Videma.

🎟 Join us at CTA Amsterdam 2025
📅 17–19 June, 2025