Rica Estrada's museum practice runs parallel to her roots in independent initiatives and problematizing gaps in Philippine art history. She was hired by the Cultural Center of the Philippines in 2012 and has served as Officer-in-Charge of its Visual Arts and Museum Division since 2015. Independently, she is Vice President of the Association of Greater Manila Area Museums, a board member of the Museum Foundation of the Philippines, and co-founder of Visual Pond.

Estrada graduated with Bachelors of Fine Arts, Major in Art Management from the Ateneo De Manila University in 2005, and finished the Masters courses in Art Studies, Major in Art History, at the University of the Philippines-Diliman in 2018.

She is currently doing her MA in Arts and Cultural Leadership at the LASALLE College of Arts Singapore, through a SEAsia Scholars Award.