Pigalle Tavakkoli - Speaker
From Content Storytelling to Audience Storyfeeling: Create Authentic Stories That Build Emotional Connections for Impact
Founder, School of Experience Design
Abstract:
How can museums and cultural organisations craft content that truly resonates with new audiences — especially Gen Z?
In this session, Pigalle Tavakkoli reveals how to move from demographics to psychographics, transforming data into insights that spark authentic emotional connections.
She shares proven methods for turning complex topics into stories that engage, move, and inspire. By blending her experience as an award-winning educator and an experience designer for leading cultural institutions (Science Museum, V&A, National Portrait Gallery), Pigalle demonstrates how to create powerful, emotionally charged content that builds loyalty and lasting impact.
Participants will leave with practical tools to turn their stories into audience-centred experiences that bridge the gap between storytelling and storyfeeling.
About Pigalle:
Pigalle Tavakkoli (she/her) is an internationally recognised Experience Designer, consultant, and educator, with over 15 years of experience creating emotionally charged, unforgettable cultural experiences.
As the Founder of the School of Experience Design, she helps organisations unlock challenges and develop strategies that go beyond form and function to intentionally shape emotions, memories, and behaviours. Pigalle has delivered impactful training and consultancy for global brands including Apple, L’Oréal, The Guardian, Unilever, McDonald’s, and the Institute of Physics.
Since 2012, she has co-developed and teaches the UK’s first course in Experience Design at the University of the Arts London. Her work is grounded in the latest research across neuroscience, physiology, and biochemistry, and is widely published in journals and white papers including Business Forward AUC and Vogue.
Pigalle is also a Council Member of the World Experience Organisation (WXO), a jury member for the Conventa Best Events Awards, and a frequent keynote speaker at leading international events, including London Design Week, IMEX Frankfurt, and BEA World Festival.
Her passion lies in sharing her toolkit to empower others to craft experiences that spark genuine connections — and drive real change.
🎟 Join us at CTA Amsterdam 2025
📅 17–19 June, 2025