Day 1

Program subject to change

The Night Watch - Rembrandt, 1642

• TUES 18 JUNE

• TUES 18 JUNE

The Gathering Momentum: Day One of our Impact Journey

Taco Dibbits

Welcome to Impact: Opening Remarks on Art's Transformative Power

Janneke van der Wijk

The Impact Blueprint: Translating Artistic Vision into Measurable Outcomes

Art as Social Accelerant: Cultural Institutions as Engines of Change

Hugo Mintz & Sarah Cockburn

Making an Impact: The Power of Brand, Voice and Strategy

Ottilie Thornhill & Ruth Pelopida

Building data: revealing intangible experiential insights

Rob Groot

Masterpieces & Masterful Impact

Harma van Uffelen

Visual Alchemy: Exploring John Madu's Transformative Artistry

Chair: Cecilia Martin Abad

Visual Alchemy: Exploring John Madu's Transformative Artistry

Achitecture tours of Rijksmuseum and Stedelijk hosted by ARUP

Visits to the permanent collection of Stedelijk

Welcome reception at Van Gogh Museum