Ruth Pelopida - Speaker

Building Data: Revealing Intangible Experiential Insights

Associate Director, Arup

Abstract:

How can the cultural sector better understand and optimise the way audiences experience spaces? In this session, Ruth Pelopida presents insights from Arup’s pilot project with cultural organisations in London, exploring how data generated by cultural buildings can be made tangible, readable, and meaningful for stakeholders.

By unlocking the hidden information embedded in venues through movement, atmosphere, or audience flow, Ruth examines how digital twin technology and data-informed strategies can help institutions enhance both visitor experienceand operational efficiency.

About Ruth:

Ruth Pelopida is Associate Director at Arup, leading major cultural projects across the globe, including a Public Arts Strategy for the Department of Culture and Tourism in Abu Dhabi. She previously served as Technical Director of the Southbank Centre and Arts Operations Manager for TATE across the UK. With over 20 years of experience in the cultural sector, she brings deep expertise in managing high-profile performance spaces, galleries, and institutions with a focus on innovation, design, and live operations.

🎟 Join us at CTA Amsterdam 2025 to learn how building data can transform the audience experience.
📅 17–19 June, 2025