Day 3 - Thursday, 19 June
Voices of tomorrow: digital revolutionaries taking the stage
Isaac and Rebecca, Known as ‘The Jewish Bride’ - Rembrandt ca. 1665 - ca. 1669
Morning - 09:15 to 13:00
Program subject to change
Introduction
Voices rising: setting the tone for our day of future dialogue
🇸🇪 Björn Eriksson, Communicating the Arts
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As cultural institutions navigate an era of rapid change, how can we shape conversations that inspire action? This opening session sets the stage for a day of forward-thinking dialogue, exploring emerging trends, bold ideas, and the evolving role of arts in society. Join us as we amplify diverse voices and chart a path toward a more dynamic and impactful cultural future.
DIGITAL
Panel
Digital natives, cultural pioneers: unexpected paths to cultural connection
🇸🇬 Shauna Goh, CHERISHED Singapore • 🇧🇪 University of Amsterdam delegates
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How are digital-first generations reshaping cultural engagement? This panel brings together innovators who are redefining how audiences connect with arts and heritage through gaming, social media, virtual spaces, and interactive storytelling. Discover unexpected pathways that are making culture more accessible, participatory, and relevant in the digital age.
BRANDING
Case Study
Shared identity: how FOMU reimagined institutional branding through consensus
🇧🇪 Isabelle Willems, FOMU
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In 2024, FOMU embarked on a comprehensive rebranding to translate its socially engaged mission into a compelling visual identity. The challenge was to develop a visual language that resonated both internally and within the broader community. A strong brand requires bold partnerships and dedicated ambassadors—every FOMU team member contributed, from curators to front-desk staff. This process demanded openness, courage, and ambition to align branding with core values. This talk examines the journey, challenges, and lasting impact of a purpose-driven branding.
DIGITAL
Panel
Young voices, deep impact: 30UNDER30 perspectives on cultural communication
30UNDER30
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How is the next generation redefining the future of cultural communication? This dynamic panel brings together emerging leaders from Communicating the Arts’ 30UNDER30 program to share fresh perspectives on audience engagement, digital innovation, and the evolving role of cultural institutions. From social media revolutions to grassroots activism, these young voices are driving bold, impactful change—challenging conventions and reshaping the way culture connects with the world.
COMMUNICATION
Keynote
Reframing impact: the value cultural institutions deliver
🇬🇧 Andrew McIntyre, Morris Hargreaves McIntyre • 🇬🇧 Debbie Spence, Morris Hargreaves McIntyre
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When we talk about cultural institutions and their impact, we often find ourselves stuck in metrics that count visitors, tick boxes, or measure immediate financial return. But what if impact, true impact, isn’t found in the number of feet through the door or the volume of tickets sold? What if it’s in the way we change the conversation, ignite curiosity, or shape lasting connections?
Joint Session
Reflecting together: collective insights from CTA Amsterdam
🇫🇷 Alexia Jacques-Casanova, Artizest
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As the conference draws to a close, this interactive session invites participants to reflect on key learnings, share insights, and explore actionable takeaways. Together, we will distill the most impactful ideas, discuss future challenges, and envision new paths for meaningful change in the cultural sector.
Afternoon - 13:00 to 18:00
ACTIVITY
14:00 to 17:00
Optional tours
Choose 1 of 2:
tour of Fenix Museum in Rotterdam
or tour of Voorlinden Museum in Wassenaar
