Guillemette Naessens, Director of Communications at the Museum of Fine Arts (Lyon, France)

Guillemette Naessens is the Director of Communications at the Museum of Fine Arts of Lyon. She leads the museum’s communication and digital content strategy with a creative and innovative vision, promoting its identity, exhibitions, events, and public programs. She has over 20 years of experience in cultural communications, with a strong specialization in contemporary and visual arts.

She holds an M.A. in Political Science from Sciences Po Grenoble, a Bachelor’s degree in Arts and Culture from Maastricht University, and a Master’s degree (Master 2) in Cultural Management from Paris Dauphine University. She has previously worked at the Jeu de Paume, the Institut Néerlandais, Astérides, the Institut d’Art Contemporain, Magasin – CNAC (France), and the Bonnefantenmuseum (Netherlands). She joined the Museum of Fine Arts of Lyon in 2012.

Young Museum Goers, Young Museum Doers

For more than 10 years, the Museum of Fine Arts of Lyon has developed ambitious programs and events for students and scholars. Students — future museum professionals and beyond: engineers, teachers, political science specialists, and future medical professionals — are not only welcomed and trained at the museum, but are also given the keys to the institution during spectacular events throughout the year.

From security to communication, engagement, and entertainment, the museum becomes theirs.

The result of this ongoing commitment to young audiences: 30% of our individual visitors are under 26, and the institution is recognized as a vibrant museum, open to all generations.