Louise Meijer - Speaker

Defying Preconceptions: Dutch National Opera & Ballet's Approach to Audience Building in Performing Arts

Interim Director of Marketing, Communications & Audiences, Dutch National Opera & Ballet

Abstract:

This presentation explores Dutch National Opera & Ballet's strategic approach to audience development, focusing on the practical methods implemented to build a more diverse and engaged audience ecosystem. Moving beyond traditional marketing tactics, Louise Meijer will share how audience initiatives complement programming choices to create meaningful connections with new communities while respecting artistic heritage.

Her experience demonstrates that building an audience that reflects society's diversity strengthens both institutional sustainability and the ability to serve as cultural connectors in an evolving landscape.

Bio:

Louise Meijer (she/her) is the Interim Director of Marketing, Communications & Audiences at Dutch National Opera & Ballet. Leveraging a background in brand building and digital marketing, she leads strategic initiatives that balance a data-driven approach and creativity to engage with a broad and diverse audience.

With over 20 years of experience in international marketing and communications, she is now invested in supporting this leading institution in Dutch Performing Arts, ensuring it continues to bring top-quality performances that resonate with audiences.

Louise is known for her strategic vision and collaborative leadership, driving innovative brand experiences to engage customers, the public, and stakeholders alike. She is a supervisory board member for Paradiso Amsterdam and the Vodafone Foundation and has held leadership positions at international organizations such as Achmea, VodafoneZiggo, ING, and Exact.

🎟 Join us at CTA Amsterdam 2025 to explore how Dutch National Opera & Ballet is shaping the future of audience engagement in the performing arts.
📅 17-19 June, 2025