Image: Cité de l’architecture et du patrimoine Paris - Denys Vinson 

 

Program subject to change

Tuesday 2 April

The arts are for everyone, but does everyone feel welcome? Young people take the stage on Day One, to kick-off an important focus on future social inclusivity. By sharing and embracing different perspectives, we will explore inter-generational values and expectations, reducing inequalities, and creating diverse audience impact. Keynote presentations, panel discussions and breakout sessions will provide pioneering practical examples of how dialogue, innovation, and partnerships are re-shaping audience engagement in the arts.

EMBRACING DIFFERENCE: INCLUSIVE SOCIAL FUTURES WITH GEN Z

  • As our collective commitment to change gathers pace, the conference comprises four sessions dedicated to inspiring sustainable action; embracing, and engaging Gen Z and Gen Alpha; shifting institutional strategies; optimising digital economies; and culminating in the creation of a manifesto for the arts that provides a sustainable roadmap for more positive environmental impact.

Corinne Estrada
CTA Founder and Director

⏰ 1.30-2.00pm

Solenne Blanc
Daphné Blouet

Welcome to Communicating the Arts

⏰ 2.00-2.30pm

Keynote: The Gen Z Aesthetic

  • Josiane Zhang
    The “Gen Z Aesthetic” delves into the vibrant world of Gen Z culture, discovering how this generation is reshaping artistic and cultural landscapes.

    For the artistic and cultural industries, understanding Gen Z's deep connection to curation, their evolving notions of beauty, and their sensitivity to cultural appropriation is crucial. Explore how Gen Z's willingness to co-create is transforming engagement and interaction, offering invaluable insights for museums, galleries, and cultural institutions.

    Join us for an illuminating discussion on the future of art and culture consumption, and gain practical strategies for connecting with the next generation of creators, curators, and consumers!

    Josiane Zhang will unlock the secrets to engaging with Gen Z in the artistic and cultural spheres. Don't miss this opportunity to stay ahead of the curve!

⏰ 2.30 - 3.00pm

Keynote: Cool kids and the crisis

  • Deborah Marino

    Gen Z are the great Cultural Opinion Leaders of our time - understanding them, resonating with them is a condition to belong to our times.

    Building the conditions of a fair communication with those generations is a shared challenge for all the cultural stakeholders: How to catch the eye of the “next-gen”, in a context of frightening anxiety and amazing creativity? How to open the subjects of responsibility, governance, environment in a fruitful conversation, finding antidotes to boredom or violence? How to listen to inventive minds who are already future shapers?

    Questions embraced by the communication agencies, willingly sharing their learning and insights today.

⏰ 3.00 - 3.30pm

Keynote: How can we integrate LGBTQIA+ identities and gender diversity in our cultural institutions?

  • Nathalie Bondil

    Addressing a subject that is often considered sensitive, how can museums navigate with mutual respect and understanding? How to ensure that diverse voices are not only heard but also celebrated?

    This requires a thoughtful and inclusive approach, fostering an environment where visitors from all walks of life can engage with exhibits exploring sexual and gender diversity with sensitivity, empathy and a commitment to cultivate understanding.

    From Canada to the Arab world, including France, we take a look back at exhibitions and actions to tell and include these stories, these creators and these works of art, as close as possible to our audiences and professionals

⏰ 3.30-4.00pm

Coffee break

Case studies

Sessions run in parallel and includes 2 case studies followed by feedback and debate

⏰ 4:00-5:00pm

Session 1: Archiving the City and Our Stories: The Panorama “Digital Twin”

  • Heryte T. Tequame

    Situated in the heart of the world’s most ethnically diverse urban expanse, the Queens Museum embodies the vibrant spirit of New York.

    Renowned as a dynamic community hub and a beacon for contemporary art, it is home to a remarkable treasure: the Panorama of the City of New York. This majestic architectural model spans an impressive 9,000+ square feet, embracing all five boroughs.

    As it approaches its 60th anniversary, the Museum is using the latest technology to revolutionise its visitor’s understanding of New York’s rich history. In 2023, the Museum introduced a new interpretive tool. A cutting-edge 3D ‘digital twin’ of the Panorama that explores the history of the city through its urban infrastructure and iconic skyline.

⏰ 4:00-5:00pm

Session 1: Welcoming the autistic community: including audiences in the decision-making processes

  • Juliana Vosnika
    Marina Pasetto

    MON for All - Autistic People is Museu Oscar Niemeyer's holistic programme dedicated to welcoming the autistic community.

    Developed under the scope of the Access and Participation Team, a multidisciplinary group that works towards including all audiences in the Museum's decision-making processes, the programme offers MON's autistic visitors, straightforward tools to plan and prepare for the visit. Furthermore, the front house staff is prepared to welcome all autistic visitors, who can participate in educational activities aimed at autistic people of all ages.

    On top of these tools, MON has the first Sensory Accommodation Room in Brazil, a space designed by and exclusive for autistic people to minimise and mitigate the impacts of sensory stimuli experienced during a visit to the Museum.

⏰ 4:00-5:00pm

Session 2: How to get GenZ into the museum ?

  • Jasmin Mickein
    Lennart Schirmer

    The German Museum Kunsthalle Bremen cooperated in 2018 with the American tech company Tinder for the exhibition “What is love?” on love and online dating. This collaboration is extraordinary because of the close connection between the exhibition content and the sponsor's sphere of action.

    Both were interested in cooperating for similar reasons: a change of image and to reach new audiences, among other things. Regarding the content, they were a perfect match. Nevertheless, there were many aspects that they bargained about and special formats that they developed together. Get an insight into how partnerships can be successful and fruitful for both sides.

⏰ 4:00-5:00pm

Session 2: Brand Re-Imagined : if you think you know what a brand is, think again

  • Lisa Baxter

    Lisa will share powerful new ways of thinking about and crafting emotionally engaging brands, some of which take their inspiration from the world building techniques of film making, game design and science fiction.

    Learn how The Glasshouse International Centre for Music [UK] has embraced Lisa’s uniquely experiential methods, and discover new ways in which experience design can ignite the potential of your build affinity and inspire loyalty.

⏰ 4:00-5:00pm

Session 3: Museums as actors of change

  • Zélie Roche

    France Muséums believe that museums play a transformative role, both in the messages they convey to the audience and in their operations. Museums are not here to provide moral advice but to inspire people to take action through artworks and by addressing our impact on the planet."

    At CTA Paris, Zélie highlights how museums can fully endorse this mission, reach a broader audience, and inspire change. For example, they can actively reduce their carbon footprint by calculating it and integrating eco-design processes into their exhibitions. Their social impact, conveyed through the narratives told by their collections, is also crucial. Finally, rethinking exhibitions by incorporating questions about the world around us and encouraging reflection on a third-party subject can make a difference.

⏰ 4:00-5:00pm

Session 3: Steps Towards a Future-Proof Museum: Putting Community at the Core

  • Peter Aerts

    "A museum without a community is like a painting without an audience."

    Co-creation with diverse voices is essential: capturing the voice of the neighborhood, connecting with underrepresented communities, and listening to the next generation. Methods include local campaigning, participation forums, targeted social outreach, and channel planning.

    The Museum as a Hub, Not a Shrine: Art should serve as a springboard for ideas, rather than just something to admire and discover.

    How do we achieve this? Through initiatives like S.M.A.K. MOVES, which involves hosting open dialogues, workshops, and community partnerships outside the art world (including fields like science, social good, and technology). We emphasize a paradigm shift wherein the museum becomes a facilitator of artistic expression alongside the community. This entails listening more than dictating, and recognizing that valuable insights lie beyond traditional art world expertise.

⏰ 4:00-5:00pm

Session 4: What can art and design do for social innovation?

  • Dóra Juhász

    The role of design and art in the 21st century extends far beyond aesthetics. One of the most crucial roles is to provide innovative and effective solutions to the pressing challenges faced by society.

    At Moholy-Nagy University of Art and Design (MOME), our focus extends beyond academia to actively engage with communities, fostering design consciousness and contributing to the sophistication of both local and international economic and cultural ecosystems. To achieve these goals, we believe in the power of impactful actions. We strive to deepen awareness about social and ecological sustainability, viewing design and communication as essential tools for catalyzing positive change.

    In the frame of CTA Paris, we are thrilled to share some case studies from recent years that exemplify our commitment to these principles: among others the concept of a card game that strengthens empathy and brings grandparents and grandchildren closer by facilitating communication and interaction and to initiate a dialogue between different age groups, a unique design methodology and interdisciplinary design workshop tailored for disadvantaged teenager girls helping their social mobility and self-awareness, or a complex sustainability and afforestation programme with a design and community building focus.

    Through these case studies, we showcase the tangible outcomes of our commitment to utilizing design as a force for positive transformation. We invite the participants of the conference to explore these projects as examples of how design-based initiatives can contribute meaningfully to social, cultural, and ecological sustainability.

⏰ 4:00-5:00pm

Session 4: New audiences, new topics, new places for culture

  • Laure Pressac

    Museums have been defined as places offering “varied experiences for education, enjoyment, reflection and knowledge sharing”, and we can assimilate their function as a “meeting space”, between audiences and the topics they are willing to discover.

    Through concrete examples taken from permanent collections and exhibitions in France, GCC region or Americas, and some perspective on future museums in the making, we will try to see how this matchmaking is still working or if museums are being held in a competition with alternative venues of enlightenment and amusement, putting at stake the future or forcing them to be in a permanent reinvention.

⏰ 5.00 - 5.30pm

Panel: Discussing key learnings

Moderated by Michele Meier from Musée des Beaux-Arts de Montréal (MBAM)

⏰ 5:30-5:45pm

Keynote: Audience diversification: the Royal Albert Hall case study

  • Chris Denby

    This session shares insights from our in-depth study conducted for the Royal Albert Hall, focusing on best practices for building diverse and engaged audiences. Our research findings provide actionable strategies for cultural institutions aiming to ensure their future sustainability by becoming more inclusive and accessible.

⏰ 5:45-6:15pm

Keynote: A 360° immersive experience inside the masterpiece of 17th-century French architecture, the Dôme des Invalides

  • Thibaut Manchon
    Jean-Baptiste Hardoin

    Dive into a new era in the history of the Dôme des Invalides with AURA INVALIDES, a 50-minute immersive experience featuring video mapping, lighting, special effects, orchestral music and sound design to celebrate the architectural and historical heritage of one of Paris' most emblematic monuments: the Dôme des Invalides.

    Conceived by Moment Factory and produced by Cultival, in partnership with the Musée de l'Armée, the AURA INVALIDES experience is the fruit of extensive research and collaboration, led by passionate teams specializing in heritage enhancement and digital arts. This sound and light show offers a different kind of visit, combining sensory, immersive and heritage experiences. It attracts a new, younger audience to the Hôtel national des Invalides, thanks in particular to a relevant digital communication & influencers.

    Join Thibault Manchon, president and founder of Cultival, and Jean-Baptiste Hardoin, creative director at Moment Factory, to discover the untold secrets and challenges behind the creation of this dazzling experience.

• SOCIAL PROGRAM

• SOCIAL PROGRAM

SOCIAL PROGRAM - DAY 1

MAIN EVENT: WELCOME RECEPTION

1 Pl. du Trocadéro et du 11 Novembre, 75116 Paris, France
Image: Cité de l’architecture et du patrimoine Paris - Denys Vinson 

MORNING

From 9:30am
Pick up your badge at the Cité de l'architecture et du patrimoine

10:00am 
Departure for the Palais de Tokyo

10:30am - 12:30pm
Introduction by Mathieu Boncour, Director of Communications and CSR of the Palais de Tokyo

Visit one of the four temporary exhibitions

Lunch (not included)

AFTERNOON

1:30pm - 6:00pm
Welcome to the conference
Conference talks

6:00pm
Visit of the Cité de l'architecture et du patrimoine Welcome Reception