Day 2

Program subject to change

The Milkmaid - Johannes Vermeer, c. 1660

• WED 19 JUNE

• WED 19 JUNE

Charting the Course: Today's Roadmap to Meaningful Change

Robert Stein

AI Sparking Cultural Magic: Enhancing Cultural Expression

Yakunu van Santen & Jonas Pijnenburg

Workshop: The Cultural Pulse: Hands-on with Rijksmuseum's Impact Monitor

Cecilia Martin Abad

Workshop: The Purpose-Driven Brand: Aligning Institutional Identity with Cultural Mission

Lisa van den Boos & August Kampfer

Whispers from the Canvas: The Art of Immersive Audio at the Van Gogh Museum

Harma van Uffelen & Corinne Jongh

Matthew Wong: How to transform an exhibition about an unknown artist into an impactful blockbuster

Soffía Karlsdottir, Ingibjörg Gréta Gísladóttir, & Vigdís Másdóttir

Beyond Boundaries: The Waterdrop's Youth Curation Movement

Tim Ventimiglia & Hanne Strager

The Whale: Creating a Sustainable Attraction with Global Impact

Bart Ooghe

Pride & Paintings: how queer events changed the way we look at ourselves

Isabelle Willems

Shared Identity: How FOMU Reimagined Institutional Branding Through Consensus

Anne Eschapasse

Awakening Change and Nurturing Connections: The McCord Stewart Museum’s Work with First Peoples

Valika Smeulders

Voices Unsilenced: Transforming Museum Narratives Through Personal Memory

John Giurini & Yasmine Vatere

Art Meets Science: Reimagining Getty's PST ART

From Cultural Moments to Movements: Scaling Impact With AI

Chamber Music at Utrecht Conservatory - Optional - Registration Required

Private viewing of the restoration of Rembrandt’s Night Watch at Rijksmuseum